Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exotic
Health
Beverage brands turn to exotic ingredients for added nutritional value.
3.8
Trend score
Trend
What is the Exotic Health trend?
Exotic Health: Moving beyond traditional fruit flavors, beverage brands are turning to exotic alternatives to add greater nutritional optics to their products. Integrating ingredients like goji berries, cactus extract and fermented vegetables that not only add a new level of wellness, but more importantly boost a mystique that in most cases, trumps the consumer desire for health benefits. This speaks to the power of strategic branding and novelty.
Trend themes
Themes within the Exotic Health trend
Three behaviours holding the trend together01
Exotic Ingredients
Beverage brands are using exotic ingredients to add greater nutritional optics to their products.
02
Functional Beverages
Companies producing functional beverages that promote health and wellness are becoming more popular among health-conscious consumers.
03
Drinking Vinegar
Drinking vinegars are becoming a popular alternative to soda for consumers interested in reducing their sugar intake.
Industry implications
What the Exotic Health trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry is being disrupted by companies producing healthier drinks with exotic ingredients.
For
Functional Foods Industry
The functional foods industry is seeing growth as consumers become more interested in products that promote health and well-being.
For
Packaging Industry
The packaging industry is being disrupted by the need for more portable and convenient options for drinks like coconut water and drinking vinegars.
Workshop question
How could your brand create a perception of exoticism with regard to your offering?
Trend signals
Trend signals for Exotic Health
Trend score 3.8 out of 10, from popularity 52%, activity 53%, freshness 8%.
Popularity52%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Exotic Health trend
6 featured examples from Nov 5, 2015 to Jun 11, 2016CategoryLifestyle
Exotic Cactus Waters
True Nopal's Healthy Beverage is Free From Artificial Additives
Beverage manufacturers can capitalize on the growing popularity of cactus water by introducing unique flavors, innovative packaging, and promoting the health benefits of the drink.
CategoryLifestyle
Tropical Goji Beverages
Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors
Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks.
CategoryLifestyle
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options.
CategoryLifestyle
Exotic Vinegar Drinks
Pok Pok Som Offers an Unusual Alternative to Soda
The beverage industry can explore the disruptive innovation opportunity of creating concentrated vinegar drinks as a healthier alternative to carbonated sodas.
CategoryLifestyle
Exotic Coconut Water
CocoXim Makes Infused Coconut Water with Sour Plum and Lotus Seed
The beverage industry can capitalize on the popularity of coconut water by creating new and unique products, such as infused coconut water.
CategoryLifestyle
Exotic Aloe Drinks
VIVALOE's Beverages Combine Real Aloe Vera with Flavorful Fruit Infusions
Incorporating exotic fruit infusions and flavors into beverages can attract consumers seeking unique taste profiles.
