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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Exotic Health

Beverage brands turn to exotic ingredients for added nutritional value

Implications - Moving beyond traditional fruit flavors, beverage brands are turning to exotic alternatives to add greater nutritional optics to their products. Integrating ingredients like goji berries, cactus extract and fermented vegetables that not only add a new level of wellness, but more importantly boost a mystique that in most cases, trumps the consumer desire for health benefits. This speaks to the power of strategic branding and novelty.
Workshop Question - How could your brand create a perception of exoticism with regard to your offering?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
101,796 Total Clicks
Date Range:
Nov 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Exotic Cactus Waters
Exotic Cactus Waters
True Nopal's Healthy Beverage is Free From Artificial Additives
True Nopal’s healthy beverage range consists of refreshing cactus water products. While cactus water may seem like an odd refreshment choice, the drink is more in-demand than ever before and... MORE
Tropical Goji Beverages
Tropical Goji Beverages
Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors
Aloewater, Cocowater and Gojiwater are a few of the superfood drinks prepared by Exoticwater that feature unusual fruit and water blends. Gojiwater comes in a number of flavors that are made with... MORE
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
In addition to producing a range of fermented sauerkraut and vegetables, Farmhouse Culture is now expanding its healthy range by making a line of probiotic beverages called ‘Gut Shots.’... MORE
Exotic Vinegar Drinks
Exotic Vinegar Drinks
Pok Pok Som Offers an Unusual Alternative to Soda
Pok Pok Som is a line of concentrated vinegar drinks that offers a healthy alternative to sodas. When these drinking vinegar concentrates are paired with soda water, it brings back the flavor and... MORE
Exotic Coconut Water
Exotic Coconut Water
CocoXim Makes Infused Coconut Water with Sour Plum and Lotus Seed
On its own, coconut is fairly exotic, but CocoXim takes this ingredient to the next level with its infused coconut water beverages. Outside of its Natural Coconut Water variety, CocoXim infuses... MORE
Exotic Aloe Drinks
Exotic Aloe Drinks
VIVALOE's Beverages Combine Real Aloe Vera with Flavorful Fruit Infusions
Mango, watermelon, lemon and coconut are a few of the ingredients that are used to enhance VIVALOE’s exotic aloe drinks. While Aloe Vera pulp and juice are common to all of the drinks, there... MORE

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