Beverage brands turn to exotic ingredients for added nutritional value
Implications - Moving beyond traditional fruit flavors, beverage brands are turning to exotic alternatives to add greater nutritional optics to their products. Integrating ingredients like goji berries, cactus extract and fermented vegetables that not only add a new level of wellness, but more importantly boost a mystique that in most cases, trumps the consumer desire for health benefits. This speaks to the power of strategic branding and novelty.
Workshop Question - How could your brand create a perception of exoticism with regard to your offering?