Israeli cuisine enters mainstream consciousness with stand-alone ventures
Implications - Israeli cuisine is moving to the forefront of consumer consciousness as celebrity chefs, restaurants and mobile apps emerge from underneath the umbrella of "Middle Eastern" cuisine. The average consumer has become more experimental in terms of flavor, and this sense of adventure has now awakened a new-found cultural curiosity. This progression speaks to the desire for immersive forms of consumption.
Workshop Question - How can your brand leverage the consumer desire for nostalgic flavors?
Trend Themes
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Cultural Curiosity — The emergence of Israeli cuisine as a mainstream consumer interest shows a desire for immersive forms of consumption.
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Superfoods Infusion — The superfood infusion trend has allowed for the innovation of breakfast items like the Ozery Bakery's 'Morning Rounds' that are infused with Muesli or fruit pieces.
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Image-based Mobile Apps — Look & Cook is an example of an image-based platform that provides a visual culinary experience for the Instagram generation.
Industry Implications
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Food — The food industry has been disrupted by the cultural curiosity trend that has sparked an interest in immersive forms of consumption.
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Technology — The emergence of image-based mobile applications like Look & Cook demonstrates how technology can be used to create new ways to experience food.
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Hospitality — The innovation of kosher seafood restaurants demonstrates how the food and hospitality industries can come together to cater to specific dietary needs and interests.
