Carbs are often the centerpiece of breakfasts in the Middle East, but Canada's Ozery Bakery has found a way to make pitas a breakfast staple in the North American market. The bakery's 'Morning Rounds' are styled as breakfast pitas that are infused with Muesli or fruit pieces. Playing off of the current consumer obsession with superfoods, the Morning Rounds range even includes Date & Chia and Multi Grain options.
Rather than being topped or stuffed with a savory filling, these breakfast pitas provide a great base for jams or other sweet spreads that would ordinarily be used at breakfast time.
Because the breakfast pitas are natural, they are designed to be kept in the freezer before serving. For this purpose, the Morning Rounds bags are designed with a resealable zippers.
What's Driving This Trend
- Breakfast Innovation
- The trend of introducing new and unique breakfast options, like breakfast pitas, provides a disruptive innovation opportunity for food companies.
- Superfood Incorporation
- Incorporating superfoods, like the use of Muesli and fruit pieces, into breakfast products presents a disruptive innovation opportunity for food manufacturers.
- Convenient Freezer Foods
- The growing demand for convenient freezer foods, like freezer-friendly breakfast pitas, creates a disruptive innovation opportunity for frozen food companies.
Who This Affects Most
- Food Manufacturing
- The food manufacturing industry can capitalize on the trend of introducing new breakfast options, such as breakfast pitas, to cater to evolving consumer preferences.
- Superfood Industry
- The superfood industry has the opportunity to collaborate with food manufacturers to incorporate superfoods, like Muesli and fruit pieces, into innovative breakfast products.
- Frozen Food Industry
- The frozen food industry can tap into the growing demand for convenient freezer foods by offering freezer-friendly breakfast items, like Morning Rounds pitas.
