PITA Mediterranean Street Food is giving fans a new way to sample classic Mediterranean street food this fall with the launch of its new Arayes Flatbread.
For those unfamiliar, arayes are a classic middle eastern street food that consists of pita bread stuffed with spiced ground beef and then grilled or baked until crisp. PITA Mediterranean Street Food's new Arayes Flatbread offering features pita bread stuffed with kafta (ground beef marinated in PITA spices), tomato, and red onion. The whole thing is then brushed with garlic and grilled until warm and crisp. The dish is also served with your choice of one mezza spread for dipping.
The new Arayes Flatbread is a limited-time offering that won't be sticking around for long.
Image Credit: PITA Mediterranean Street Food
Key Themes Behind This Trend
- Middle Eastern Street Food
- Disruptive innovation opportunity for the restaurant industry to introduce unique and traditional recipes from Middle Eastern cuisine.
- Global Fusion Cuisine
- Disruptive innovation opportunity for the food industry to create fusion cuisine by combining popular ingredients and flavors from different countries.
- Limited-time Offerings
- Disruptive innovation opportunity for the fast-food industry to leverage nostalgia and exclusivity by introducing time-sensitive products to their menus.
Where This Applies
- Restaurant
- Opportunity for restaurants to introduce their patrons to authentic Middle Eastern street food and to cater to an audience looking for exotic flavors.
- Food
- Opportunity for food companies to create new products by introducing eastern cuisine to western markets through fusion cuisine and traditional recipes.
- Fast-food
- Opportunity for fast-food chains to maximize profits and create buzz by introducing limited-time offerings to their menus.
