Created by Israeli startup Kinetic Art, Look & Cook is a mobile application that can only be described as a culinary experience for the Instagram age. The innovative image-based platform brings 50 recipes by Israeli celebrity chef Meir Adoni to life through high-resolution images that expertly display the vibrantly hued fresh ingredients. In fact, the app and its crystal clear, drool-enticing step-by-step photo guides have been so popular that Apple used them in a billboard campaign in America and Japan advertising the iPad.
In addition to the 50 recipes sourced from Israeli celebrity chef Meir Adoni, the Look & Cook mobile app was designed by Ronen Mizrahi with Israeli food photographer Dan Peretz and food stylist Amit Farber. Designed to be a visual experience, the Look & Cook app is a great example of the global influence of the Israeli cuisine revolution.
What Makes This Trend Stand Out
- Image-based Cooking Apps
- Opportunity to leverage high-resolution images and step-by-step photo guides to enhance recipe apps and create immersive cooking experiences.
- Culinary Social Media
- Opportunity to develop platforms that combine food photography and recipes, catering to the visually inclined audience.
- Celebrity Chef Collaborations
- Opportunity to partner with renowned chefs to create interactive and visually appealing recipe apps.
Sectors Adopting This
- Mobile App Development
- Opportunity to innovate in the mobile app market by integrating high-quality visuals and recipe guides.
- Food Photography
- Opportunity to offer professional food photography services for recipe apps and culinary content.
- Marketing and Advertising
- Opportunity to collaborate with chefs and create visually captivating billboard campaigns for food-related products and services.
