Created by Israeli startup Kinetic Art, Look & Cook is a mobile application that can only be described as a culinary experience for the Instagram age. The innovative image-based platform brings 50 recipes by Israeli celebrity chef Meir Adoni to life through high-resolution images that expertly display the vibrantly hued fresh ingredients. In fact, the app and its crystal clear, drool-enticing step-by-step photo guides have been so popular that Apple used them in a billboard campaign in America and Japan advertising the iPad.
In addition to the 50 recipes sourced from Israeli celebrity chef Meir Adoni, the Look & Cook mobile app was designed by Ronen Mizrahi with Israeli food photographer Dan Peretz and food stylist Amit Farber. Designed to be a visual experience, the Look & Cook app is a great example of the global influence of the Israeli cuisine revolution.