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Fortified Hydration

Tea-based beverages compete with flavored water

Implications - Tea-based beverages are becoming not only an alternative to soda, but bottled water as well, as consumers search for beverages that are both healthy and appealing. Consumers appreciate the natural flavoring of tea, as well as associate the beverage with extra health benefits that they don't necessarily associate with natural sweeteners. Hydration is no longer merely hydration, as consumers continue to search for the most concentrated, fortified health solutions.

Workshop Question - What would be the "extreme" version of your product? How can you incorporate elements of that into your current offering for added appeal?

SCORE 3.8

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Activity

Freshness

Megatrends

Patterns

4 Featured, 29 Examples: 35,307 Total Clicks

Date Range: Mar 16 - Mar 16

Trending: Average

Consumer Insight Topics: Marketing Lifestyle Health Drinking Branding

Featured Examples

Fair Trade Energy Drinks - The Steaz Cactus Water Natural Health Drink Refreshes and Stimulates

SCORE 5.7

Warm 2,251 Clicks Pub: Mar 1, 16

Fair Trade Energy Drinks

The Steaz Cactus Water Natural Health Drink Refreshes and Stimulates

Looking to garner the attention of the energy drink market and the health-conscious consumer, the new Steaz Cactus Water natural health drink focuses on hydration. Made with certified organic... [More]

Additive-Free Bottled Teas - OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants

SCORE 4.1

Average 1,220 Clicks Pub: Mar 9, 16

Additive-Free Bottled Teas

OVI Hydration Drinks are Packed with Minerals and Tea Antioxidants

Tea is a great source of antioxidants, but the beverage isn’t exactly suited towards busy lifestyles; the OVI Hydration drink looks to change this perception. A cold tea that’s packed... [More]

Preserved Vitamin Teas - Tea of a Kind's Flavored Tea Beverages are Enriched with C Vitamins

SCORE 3.7

Mild 820 Clicks Pub: Mar 11, 16

Preserved Vitamin Teas

Tea of a Kind's Flavored Tea Beverages are Enriched with C Vitamins

Tea of a Kind (TOAK) is a beverage brand that specializes in vitamin tea blends that are both tasty and nutritious. The drinks are not only organically flavored and naturally sweetened but are also... [More]

Electrolyte-Infused Teas - These Tea-Based Beverages Contain Electrolytes to Support Hydration

SCORE 1.7

Untested 412 Clicks Pub: Mar 9, 16

Electrolyte-Infused Teas

These Tea-Based Beverages Contain Electrolytes to Support Hydration

Titan Tea is a line of electrolyte-infused teas that are designed to support hydration. Although there are a number of sports drinks on the market that help consumers stay hydrated, these products... [More]