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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,214 more

Fortified Hydration

Tea-based beverages compete with flavored water

Implications - Tea-based beverages are becoming not only an alternative to soda, but bottled water as well, as consumers search for beverages that are both healthy and appealing. Consumers appreciate the natural flavoring of tea, as well as associate the beverage with extra health benefits that they don't necessarily associate with natural sweeteners. Hydration is no longer merely hydration, as consumers continue to search for the most concentrated, fortified health solutions.
Workshop Question - What would be the "extreme" version of your product? How can you incorporate elements of that into your current offering for added appeal?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
46,051 Total Clicks
Date Range:
Mar 16 — Mar 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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