Energizing Brew

Tea-based beverages emphasize natural vitality through their branding

Implications - Tea-based beverages are being reformulated and rebranded to better provide natural energy and vigor to health-conscious consumers. Often adopting the traditional energy drink format of carbonation and a slim can, these beverages subvert the understanding that tea is meant for relaxation, and introduce an entirely new consumer to the beverage. This progression speaks to the evolving need for natural forms of performance, but also the need to communicate the effectiveness of said natural sources.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,221 Total Clicks
Mar 16 - Sep 16
This Year and Mild
Featured Examples
Antioxidant Energy Beverages - The Jade Monk Matcha Tea Drinks are Packed with Natural Energy
SCORE 5.5
Warm 1,067 Clicks Pub: Mar 9, 16
Antioxidant Energy Beverages
The Jade Monk Matcha Tea Drinks are Packed with Natural Energy
Taking a base of tea and infusing it with a number of different natural ingredients, the Jade Monk Matcha Tea Drinks come in a wide array of flavor and benefit options. Starting with the original,... [More]
Brewed Leaf Energy Drinks - Runa's Clean Energy Drinks are Flavored with Organic Guayusa Leaves
SCORE 4.3
Average 887 Clicks Pub: Mar 9, 16
Brewed Leaf Energy Drinks
Runa's Clean Energy Drinks are Flavored with Organic Guayusa Leaves
Runa’s clean energy drink range is infused with brewed guayusa leaves that are combined with natural lime, orange, passion fruit and berry flavors. Available in three canned varieties ‘... [More]
Energizing Canned Teas - This Go Girl Peach Tea Boosts Energy Without Artificial Sweeteners
SCORE 2.8
Mild 258 Clicks Pub: Mar 10, 16
Energizing Canned Teas
This Go Girl Peach Tea Boosts Energy Without Artificial Sweeteners
Go Girl’s range of canned tea beverages is not only refreshing but will boost energy levels naturally. Targeting health-conscious, Millennial females, the brand ensures its product features no... [More]
Energizing Tea Beverages - The BluePrint Tea Juices Incorporate Natural Energy Ingredients
SCORE 4.2
This Year and Average 460 Clicks Pub: Sep 30, 16
Energizing Tea Beverages
The BluePrint Tea Juices Incorporate Natural Energy Ingredients
The new line of energy drinks from BluePrint consists of tea juices that have a balanced roster of benefits to help keep energy levels and nutritional benefits up. The BluePrint energy drinks... [More]
Fermented Mint Lemonades - Clearly Kombucha Puts a Flavorful Spin on Lemonade and Kombucha
SCORE 2.6
Mild 236 Clicks Pub: Jul 30, 16
Fermented Mint Lemonades
Clearly Kombucha Puts a Flavorful Spin on Lemonade and Kombucha
In recent years, exotically flavored lemonade drinks and fermented kombucha drinks have each been extremely popular on the market—now, Clearly Kombucha is combining these two types of beverages in... [More]
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