Tea-based beverages emphasize natural vitality through their branding
Implications - Tea-based beverages are being reformulated and rebranded to better provide natural energy and vigor to health-conscious consumers. Often adopting the traditional energy drink format of carbonation and a slim can, these beverages subvert the understanding that tea is meant for relaxation, and introduce an entirely new consumer to the beverage. This progression speaks to the evolving need for natural forms of performance, but also the need to communicate the effectiveness of said natural sources.
Workshop Question - What is an ancient or elemental practice within your industry that you can leverage to communicate purity?
Trend Themes
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Natural Energy Drinks — Tea-based beverages are being reformulated and rebranded to better provide natural energy and vigor to health-conscious consumers.
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Fermented Beverages — Exotically flavored lemonade drinks and fermented kombucha drinks have each been extremely popular on the market.
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Tea Juice Blends — The new line of energy drinks from BluePrint consists of tea juices that have a balanced roster of benefits to help keep energy levels and nutritional benefits up.
Industry Implications
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Beverage — The natural health movement has seen many consumers shift to tea for purposes of coffee replacement, relaxation, and even diuretic benefits.
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Healthy Snack — This canned tea will curb food cravings thanks to a Super Citrimax ingredient that is proven to suppress one's appetite without harsh side effects.
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Nutrition — Coffee culture is wildly popular for consumers that are seeking out a way to stay alert and energized throughout the day, but many are starting to question health benefits.
