Purity.Organic recently introduced a line of Super Premium Teas that deliver various health benefits. While tea is already a healthy beverage option, these ready-to-drink tea blends offer additional functional benefits that are likely to appeal to health-conscious consumers.
The Super Premium Teas from Purity.Organic consist of five tea-based beverages that are rich in antioxidants and the amino acid L-Theanine. Three of the drinks are made from green tea, while the other two are made from guayusa tree leaves and amazonian mate leaves. Each drink is certified organic and contains naturally occurring caffeine that will keep consumers feeling alert.
The antioxidant-packed tea blends are ideal for health-conscious consumers looking for a more nutrient-rich option when it comes to ready-to-drink beverages.
What's Driving This Trend
- Super Premium Teas
- Opportunity for tea companies to create premium teas with health benefits such as antioxidants and amino acids.
- Functional Ready-to-drink Beverages
- Opportunity to create ready-to-drink beverages with additional functional benefits that appeal to health-conscious consumers.
- Organic Tea Products
- Opportunity to create and market organic tea beverages that appeal to environmentally conscious consumers.
Who This Affects Most
- Tea Industry
- Tea companies can innovate by adding health benefits, creating premium teas with unique ingredients, and producing ready-to-drink options.
- Beverage Industry
- Opportunity to create beverages with functional benefits beyond traditional energy drinks and juices.
- Health and Wellness Industry
- Opportunity to market the antioxidant and amino acid content of these teas to health-conscious consumers.
