Category
World
Layered Getaways
Trend cluster
Category
Robotic
Accommodation
Hotels are modernized with robotic service options.
3.5
Trend score
Trend
What is the Robotic Accommodation trend?
Robotic Accommodation: In order to appeal to younger travelers, many hotels are updating their accommodations with high-tech offerings that increase guest autonomy. By integrating technology into the very fabric of the space, these hotels are able to stay competitive in the share economy, as well as leverage their existing staff to create more memorable experiences. By embracing technology as a tool of empowerment, brands can refocus the human aspect of service from functionality, to surprise and delight.
Trend themes
Themes within the Robotic Accommodation trend
Three behaviours holding the trend together01
Robotic Service Staff
Using robots as a replacement for hotel staff is a rising trend with huge potential for efficiency and cost-saving.
02
Self-Service Offerings
Hotels are adopting self-service check-ins, keyless entries, and other personalized services as part of their communal trend toward offering increased accessibility and convenience.
03
Cloud-Based Management Systems
Hotels are adopting cloud-based management systems that connect with mobile apps, allowing visitors to conveniently check in to rooms without having to consult a traditional concierge or front desk staff.
Industry implications
What the Robotic Accommodation trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry is evolving rapidly as it adopts robotic technology as part of its service offerings.
For
Artificial Intelligence
Artificial intelligence systems, such as IBM's Watson cognitive computing technology, are being used to personalize services and add value for consumers.
For
Cloud Computing
The use of cloud-based management systems is becoming increasingly popular in the hotel industry to provide guests with convenient, self-service offerings and enable them to access hotel features through mobile devices.
Workshop question
How can your brand employ the use of technology as a tool to empower its consumers or employees?
Trend signals
Trend signals for Robotic Accommodation
Trend score 3.5 out of 10, from popularity 56%, activity 42%, freshness 8%.
Popularity56%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Robotic Accommodation trend
5 featured examples from Jul 20, 2015 to Mar 10, 2016CategoryTech
Hotel Delivery Robots
Savioke's Relay Concept Replaces Traditional Service Staff
The adoption of delivery robots in hotels presents disruptive innovation opportunities to streamline operations and increase efficiency in the hospitality industry.
CategoryLifestyle
Millennial Hotel Concepts
Marriot International's New Moxy Hotels Brand Image Targets Millennials
The hospitality industry can adopt self-service technologies and mobile convenience to provide accessible luxury to customers.
CategoryWorld
Robot-Run Hotels
This Bizarre Japanese Hotel is Run by Robots and Other Machines
The hospitality industry can explore disruptive innovation opportunities by integrating robots to enhance customer experiences and improve operational efficiency.
CategoryTech
Digitized Check-In Kiosks
These Self-Service Hotel Kiosks Replace Concierge Staff
The hospitality industry can benefit from integrating self-service kiosks and other automation technologies, including mobile check-in and robotic employees, to enhance guest expe…
CategoryWorld
Robot Hotel Concierges
The Hilton Hotel Has Announced a Pilot Program with IBM Watson
The hospitality industry can test and implement AI-powered robotic solutions to enhance customer experience and service efficiency.
