Plug-in electric vehicles are updated with greater range
Implications - Electric car manufacturers are improving their vehicles by offering wider range in mileage. As eco vehicles become mainstream, auto brands seek to offer as many features and performance enhancements as possible to stay competitive, leading to a new benchmark in the industry. Affluent consumers are making sustainability a priority, but not at the expense of performance.
Workshop Question - What's a shortcoming of an eco-friendly product in your category? How could your brand bridge the gap between sustainability and performance?
Trend Themes
1. Improved EV Range - Auto manufacturers are offering wider range of mileage in electric cars, driving new benchmark for eco vehicles and enabling eco-conscious affluent consumers to prioritize both sustainability and performance.
2. Innovative Audio Technology - Automotive brands are exploring sound as a tool to innovate the driving experience, by using soundscapes for opening and closing the doors, accelerating and decelerating and warning pedestrians about the car's proximity.
3. Cutting-edge Electric Tech - Next-generation electric cars are fusing cutting-edge designs with new technological elements, seamlessly melding high-performance electric motors and lithium-ion battery packs to pave the way in the emerging electric car industry.
Industry Implications
1. Luxury Car Manufacturing - Manufacturers are branching out into hybrids and offering wider range in mileage to compete with advanced electric supercar capabilities.
2. Automotive Customization and Sound Technology - Automotive customization companies are developing soundscapes and customized audio experiences to create auditory brand recognition and offer an unparalleled driving experience.
3. Electric Vehicle Market - The electric vehicle market is changing the definition of what a supercar can be, with new high-performance electric supercars paving the way for new standards of performance.
4 Featured, 36 Examples:
228,797 Total Clicks
Date Range:
Mar 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
