Category
Autos
Racing Homage
Trend cluster
Category
Spectral
Auto
Plug-in electric vehicles are updated with greater range.
3.5
Trend score
Trend
What is the Spectral Auto trend?
Spectral Auto: Electric car manufacturers are improving their vehicles by offering wider range in mileage. As eco vehicles become mainstream, auto brands seek to offer as many features and performance enhancements as possible to stay competitive, leading to a new benchmark in the industry. Affluent consumers are making sustainability a priority, but not at the expense of performance.
Trend themes
Themes within the Spectral Auto trend
Three behaviours holding the trend together01
Improved EV Range
Auto manufacturers are offering wider range of mileage in electric cars, driving new benchmark for eco vehicles and enabling eco-conscious affluent consumers to prioritize both sustainability and performance.
02
Innovative Audio Technology
Automotive brands are exploring sound as a tool to innovate the driving experience, by using soundscapes for opening and closing the doors, accelerating and decelerating and warning pedestrians about the car's proximity.
03
Cutting-edge Electric Tech
Next-generation electric cars are fusing cutting-edge designs with new technological elements, seamlessly melding high-performance electric motors and lithium-ion battery packs to pave the way in the emerging electric car industry.
Industry implications
What the Spectral Auto trend means for industry
Where the trend changes the playbookFor
Luxury Car Manufacturing
Manufacturers are branching out into hybrids and offering wider range in mileage to compete with advanced electric supercar capabilities.
For
Automotive Customization and Sound Technology
Automotive customization companies are developing soundscapes and customized audio experiences to create auditory brand recognition and offer an unparalleled driving experience.
For
Electric Vehicle Market
The electric vehicle market is changing the definition of what a supercar can be, with new high-performance electric supercars paving the way for new standards of performance.
Workshop question
What's a shortcoming of an eco-friendly product in your category? How could your brand bridge the gap between sustainability and performance?
Trend signals
Trend signals for Spectral Auto
Trend score 3.5 out of 10, from popularity 45%, activity 52%, freshness 8%.
Popularity45%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Spectral Auto trend
4 featured examples from Mar 3, 2015 to Jun 24, 2016CategoryAutos
Avant-Garde Electric Cars
This DS Automobiles Creation Features Cutting-Edge Vehicular Tecchnology
The advancements in electric vehicle technology showcased by the DS E-Tense create opportunities for innovation in the electric vehicle industry.
CategoryAutos
Opulent British Coupes
The Bentley EXP 10 Speed 6 is Fast, Furious and Luxurious
Luxury automakers can explore the development of high-performance electric vehicles to cater to the growing demand for sustainable luxury transportation.
CategoryAutos
Revolutionary Electric Supercars
This Electric Car's Horsepower and Torque Figures Are Spectacular
The automotive industry is experiencing disruption as electric vehicle technology advances and electric supercars challenge traditional gasoline-powered vehicles.
CategoryAutos
Aural Concept Cars
The Peugeot Fractal Uses Sound to Enhance Driver Experience
Automotive companies can innovate by incorporating advanced sound technologies to differentiate their products from competitors.
