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Idolized Ingredient

Beverage brands become ingredient-focused in their branding

Implications - Many beverage brands have begun alluding to the ingredients included in a product in the product's title. As consumers become more concerned with health and wellness, they not only turn to functional products, but they also pay attention to the value and purpose of each ingredient within. Highlighting these ingredients in the title and branding is a way to communicate the benefits of a product to consumers in a way that is succinct and immediate, an asset in the overly crowded shelves of today's retail environment.
Workshop Question - Your brand has been forced to choose a new name. What name would you choose (keeping in mind the need to highlight the core purpose of your brand within the title)?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
81,490 Total Clicks
Date Range:
Oct 15 — Mar 16
Trending:
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Consumer Insight Topics:

Featured Examples

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