Category
Lifestyle
Assisted Choices
Trend cluster
Category
Idolized
Ingredient
Beverage brands become ingredient-focused in their branding.
2.9
Trend score
Trend
What is the Idolized Ingredient trend?
Idolized Ingredient: Many beverage brands have begun alluding to the ingredients included in a product in the product's title. As consumers become more concerned with health and wellness, they not only turn to functional products, but they also pay attention to the value and purpose of each ingredient within. Highlighting these ingredients in the title and branding is a way to communicate the benefits of a product to consumers in a way that is succinct and immediate, an asset in the overly crowded shelves of today's retail environment.
Trend themes
Themes within the Idolized Ingredient trend
Three behaviours holding the trend together01
Ingredient-Focused Branding
Brands are highlighting the benefits of specific ingredients in their product names and labels to communicate this to consumers immediately.
02
Sugar-Free and Naturally Flavored Beverages
Brands are introducing more sugar-free and naturally flavored beverage options to cater to the growing health-conscious consumer demand.
03
Infused, Natural Beverages
Natural ingredients and superfoods are being infused into beverages to enhance nutritional value and offer consumers alternative healthy options.
Industry implications
What the Idolized Ingredient trend means for industry
Where the trend changes the playbookFor
Beverage Manufacturing
Beverage manufacturers can benefit from showcasing the ingredients included in their products on the packaging and introducing more natural and sugar-free options.
For
Health and Wellness
The health and wellness industry can leverage the trend of ingredient-focused branding and the introduction of sugar-free and natural beverages to offer consumers more options for healthy living.
For
Plant-Based Beverages
The growing demand for plant-based beverages, including birch tree water and coconut water, presents opportunities for new product development and market expansion.
Workshop question
Your brand has been forced to choose a new name. What name would you choose (keeping in mind the need to highlight the core purpose of your brand within the title)?
Trend signals
Trend signals for Idolized Ingredient
Trend score 2.9 out of 10, from popularity 26%, activity 53%, freshness 8%.
Popularity26%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Idolized Ingredient trend
4 featured examples from Oct 9, 2015 to Mar 16, 2016CategoryLife-Stages
Naturally Sweetened Soft Drinks
This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks
The beverage manufacturing industry can explore the production of sugar-free soft drinks infused with natural flavors to cater to health-conscious consumers.
CategoryLifestyle
Tropical Goji Beverages
Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors
Innovation opportunity for the beverage industry to capitalize on consumers' growing interest in healthier and natural drinks.
CategoryLifestyle
Infused Birch Water
Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip
Opportunity for companies in the natural beverage industry to expand their product line by introducing plant-based water alternatives infused with beneficial ingredients.
CategoryLifestyle
Coconut-Infused Lemonades
This Blended Lemonade is Inspired by Italy's Refreshment Stands
The Beverage industry can capitalize on the trend of healthy and unique beverages inspired by Italy and infused with coconut, appealing to consumers' preferences for distinct flav…
