Idolized Ingredient

Beverage brands become ingredient-focused in their branding

Implications - Many beverage brands have begun alluding to the ingredients included in a product in the product's title. As consumers become more concerned with health and wellness, they not only turn to functional products, but they also pay attention to the value and purpose of each ingredient within. Highlighting these ingredients in the title and branding is a way to communicate the benefits of a product to consumers in a way that is succinct and immediate, an asset in the overly crowded shelves of today's retail environment.

Workshop Question - Your brand has been forced to choose a new name. What name would you choose (keeping in mind the need to highlight the core purpose of your brand within the title)?
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68,732 Total Clicks
Oct 15 - Mar 16
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Featured Examples
Naturally Sweetened Soft Drinks - This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks
SCORE 4.2
Average 1,493 Clicks Pub: Oct 9, 15
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SCORE 3.2
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Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip
Säpp is a producer of all-natural birch tree water that’s made from one simple ingredient. On its own, the organic birch water boasts more manganese than a cup of kale and less sugar than... [More]
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SCORE 2.4
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This Blended Lemonade is Inspired by Italy's Refreshment Stands
Jones Beverages International recently launched a blended lemonade that is inspired by the distinct refreshment stands found throughout Rome. Although there are a number of lemonades on the market,... [More]
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