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Idolized Ingredient

Beverage brands become ingredient-focused in their branding

Implications - Many beverage brands have begun alluding to the ingredients included in a product in the product's title. As consumers become more concerned with health and wellness, they not only turn to functional products, but they also pay attention to the value and purpose of each ingredient within. Highlighting these ingredients in the title and branding is a way to communicate the benefits of a product to consumers in a way that is succinct and immediate, an asset in the overly crowded shelves of today's retail environment.

Workshop Question - Your brand has been forced to choose a new name. What name would you choose (keeping in mind the need to highlight the core purpose of your brand within the title)?

SCORE 3.3

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4 Featured, 36 Examples: 68,732 Total Clicks

Date Range: Oct 15 - Mar 16

Trending: Warm

Consumer Insight Topics: Marketing Branding

Featured Examples

Naturally Sweetened Soft Drinks - This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks

SCORE 4.2

Average 1,493 Clicks Pub: Oct 9, 15

Naturally Sweetened Soft Drinks

This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks

Soft drink manufacturer ‘CBL Drinks’ released a new sugar-free soda that is designed to provide a healthy alternative to cola drinks. Amid growing concerns about the abundance of sugar... [More]

Tropical Goji Beverages - Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors

SCORE 3.4

Mild 1,555 Clicks Pub: Mar 8, 16

Tropical Goji Beverages

Exoticwater's Superfood Drinks Blend Unconventional Fruit Flavors

Aloewater, Cocowater and Gojiwater are a few of the superfood drinks prepared by Exoticwater that feature unusual fruit and water blends. Gojiwater comes in a number of flavors that are made with... [More]

Infused Birch Water - Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip

SCORE 3.2

Mild 679 Clicks Pub: Mar 16, 16

Infused Birch Water

Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip

Säpp is a producer of all-natural birch tree water that’s made from one simple ingredient. On its own, the organic birch water boasts more manganese than a cup of kale and less sugar than... [More]

Coconut-Infused Lemonades - This Blended Lemonade is Inspired by Italy's Refreshment Stands

SCORE 2.4

Untested 1,008 Clicks Pub: Jan 14, 16

Coconut-Infused Lemonades

This Blended Lemonade is Inspired by Italy's Refreshment Stands

Jones Beverages International recently launched a blended lemonade that is inspired by the distinct refreshment stands found throughout Rome. Although there are a number of lemonades on the market,... [More]