Consumer meet their dietary needs through fortified beverages
Implications - As non-traditional teas continue to drive growth in the industry, manufacturers are searching for ways to add extra value. From a health and wellness perspective, many tea-based products are being updated with dietary, metabolic and even weight loss features.This progression signals that, more and more frequently, beverages are becoming not only a main source of hydration, but also nutrition, as consumers search for convenient forms of health maintenance.
Workshop Question - If you were to upgrade your product or service, what add-ons would you include?
Trend Themes
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Functional Beverages — Manufacturers are updating non-traditional teas with dietary, metabolic, and weight loss features to add extra value, signaling that more and more frequently, beverages are becoming not only a main source of hydration but also nutrition.
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Natural Energy Drinks — The natural health movement has consumers seeking out holistic versions of mainstream products like tea-based drink mixes designed for use in almost any beverage, adding a boost of vitamins, minerals, and natural energy.
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Cognitive-boosting Beverages — Manufacturers are creating blends of herbs and antioxidants to improve brain function through tea consumption as a natural and wholesome alternative to energy drinks or capsules.
Industry Implications
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Functional Foods and Beverages — The functional beverages trend suggests that companies operating in the functional foods and beverage industry can innovate by adding dietary, metabolic, and weight loss features to their products.
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Natural Supplements — Be it as energy drinks or cognitive boosters, manufacturers can tap into the natural supplements industry heavily influenced by the natural health movement that has consumers seeking out holistic and natural alternatives.
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Tea and Herbal Blends Industry — Manufacturers operating in the tea and herbal blends industry can innovate by creating new blends that offer a blend of herbs and antioxidants to improve cognitive function or enhance energy levels.
