Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutrient
Beverage
Consumer meet their dietary needs through fortified beverages.
2.8
Trend score
Trend
What is the Nutrient Beverage trend?
Nutrient Beverage: As non-traditional teas continue to drive growth in the industry, manufacturers are searching for ways to add extra value. From a health and wellness perspective, many tea-based products are being updated with dietary, metabolic and even weight loss features.This progression signals that, more and more frequently, beverages are becoming not only a main source of hydration, but also nutrition, as consumers search for convenient forms of health maintenance.
Trend themes
Themes within the Nutrient Beverage trend
Three behaviours holding the trend together01
Functional Beverages
Manufacturers are updating non-traditional teas with dietary, metabolic, and weight loss features to add extra value, signaling that more and more frequently, beverages are becoming not only a main source of hydration but also nutrition.
02
Natural Energy Drinks
The natural health movement has consumers seeking out holistic versions of mainstream products like tea-based drink mixes designed for use in almost any beverage, adding a boost of vitamins, minerals, and natural energy.
03
Cognitive-Boosting Beverages
Manufacturers are creating blends of herbs and antioxidants to improve brain function through tea consumption as a natural and wholesome alternative to energy drinks or capsules.
Industry implications
What the Nutrient Beverage trend means for industry
Where the trend changes the playbookFor
Functional Foods and Beverages
The functional beverages trend suggests that companies operating in the functional foods and beverage industry can innovate by adding dietary, metabolic, and weight loss features to their products.
For
Natural Supplements
Be it as energy drinks or cognitive boosters, manufacturers can tap into the natural supplements industry heavily influenced by the natural health movement that has consumers seeking out holistic and natural alternatives.
For
Tea and Herbal Blends Industry
Manufacturers operating in the tea and herbal blends industry can innovate by creating new blends that offer a blend of herbs and antioxidants to improve cognitive function or enhance energy levels.
Workshop question
If you were to upgrade your product or service, what add-ons would you include?
Trend signals
Trend signals for Nutrient Beverage
Trend score 2.8 out of 10, from popularity 37%, activity 39%, freshness 8%.
Popularity37%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutrient Beverage trend
6 featured examples from Nov 21, 2014 to Jul 8, 2016CategoryLifestyle
Energizing Tea Beverages
Tntea is a Healthy Tea Beverage with a Caffeinated Kick
The beverage industry can capitalize on the trend of flavored tea beverages by developing new and exciting tea flavors that cater to consumers' preferences.
CategoryLifestyle
Boosting Cognitive Teas
The Begutea Blends Antioxidants and Vitality to Increase Brain Function
Beverage companies can innovate their product lines by incorporating more natural cognitive-boosting ingredients into their offerings.
CategoryLifestyle
Metabolism-Boosting Teas
GreenTea X50 Instant Energy Green Tea Detoxifies and Energizes
Providing fitness enthusiasts with healthier energy drink options that support their active lifestyles, exemplified by GreenTea X50 Instant Energy Green Tea.
CategoryLifestyle
Natural Tea Energy Drinks
The Opportuniteas 'ClearTea' Natural Drink Powder is Vitamin-Enriched
This industry could produce new products that cater to the natural health movement.
CategoryLifestyle
Calcium-Enriched Beverages
Verve Water Plus Iced Tea is a Vitamin Enriched Drink with Benefits
The beverage industry has an opportunity to tap into the trend of micronutrient enrichment and create innovative and healthy drink options, similar to Verve Water Plus Iced Tea.
CategoryLifestyle
Digestive Tea Blends
Tearapy's Signature Herbal Tea Range Boasts Prebiotic Ingredients
Opportunity for beverage companies to expand their product lines by introducing prebiotic tea blends targeting digestive health.
