Consumers make natural ingredients a priority
Implications - As consumers move away from artificial additives, they return to familiar, all-natural ingredients in their food and beverage products. Replacing fruits with vegetables and root vegetables, these beverage offerings not only allow consumers to reduce sugar; they also lend themselves well to spice, another important factor in taste as the consumer palette continues to become more experiential. Ultimately, natural, "homespun" products become a base upon which brands can build upon.
Workshop Question - How can your brand resonate with consumers seeking more "authentic" brand experiences?
Trend Themes
-
Natural Ingredients — Consumers prioritize natural ingredients in food & beverage products.
-
On-the-go Drinking — Packaging drinkable foods in a convenient, portable format.
-
Cold-pressed Juice Shots — Nutrient-dense juice shots make it easy for health-conscious consumers to consume essential nutrients quickly.
Industry Implications
-
Food and Beverage Industry — Innovations in packaging, flavor, and ingredients focused on natural, convenient, and healthy options.
-
Health and Wellness Industry — Companies and products targeting consumers who prioritize natural, nutrient-dense options and are focused on maintaining a healthy lifestyle.
-
Retail Industry — Retailers are promoting and stocking up more on natural, nutritious, and convenient products in response to consumer demand.
