Category
Lifestyle
Assisted Choices
Trend cluster
Category
Replenished
Clean
Household cleaning products are specially packaged to prolong use.
3.5
Trend score
Trend
What is the Replenished Clean trend?
Replenished Clean: Household cleaning products are being reformulated and packaged with reusable pods and bottles. Consumers are able to add water to concentrate as they see fit, ensuring that the product lasts much longer than stand-alone options. This approach to packaging is especially effective because not only does it allow the consumer more control; it also enhances the perception of value of the product, an increasingly important aspect of household purchasing decisions as consumers continue to become more well-informed.
Trend themes
Themes within the Replenished Clean trend
Three behaviours holding the trend together01
Concentrated Cleaning Products
Cleaning product companies are developing concentrated formulas that can be diluted with water to prolong product life.
02
Reusable Cleaning Packaging
Cleaning product companies are developing reusable packaging solutions to reduce waste and enhance value perception.
03
Water-Activated Cleaners
Cleaning product companies are creating cleaning products with small dissolvable sachets of cleaning concentrate to save on packaging and transportation costs.
Industry implications
What the Replenished Clean trend means for industry
Where the trend changes the playbookFor
Cleaning Product Industry
Companies in the cleaning product industry can adopt concentrated formulas, reusable packaging, and/or dissolvable sachets to reduce waste and transportation costs and enhance value perception.
For
Packaging Industry
Companies in the packaging industry can partner with cleaning product companies to develop reusable packaging solutions that can be used across various industries.
For
Transportation Industry
Companies in the transportation industry can partner with cleaning product companies to incorporate reusable and concentrated packaging solutions that save on transportation emissions.
Workshop question
Reduce your brand's offering to its most elemental aspects. How might you design a system whereby consumers add their own input to the offering in order to use it? In other words, what is the "just add water" version of your brand?
Trend signals
Trend signals for Replenished Clean
Trend score 3.5 out of 10, from popularity 46%, activity 50%, freshness 8%.
Popularity46%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Replenished Clean trend
4 featured examples from Jul 30, 2015CategoryLifestyle
Concentrated Cleaning Pods
JAWS' Household Cleaning Product Comes with Attached Concentrate Pods
Opportunity for disruptive innovation in the household cleaning products industry by incorporating reusable packaging systems and concentrated cleaning formulas.
CategoryEco
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
The cleaning product industry can explore the use of water-activated cleaners and dissolvable sachets to create more sustainable and convenient products.
CategoryArt & Design
Refillable Cleaning Bottles
Walmart's Cleanpath Reusable Bottles Last Longer with Refill Pods
Implementing refillable packaging systems and concentrated formulas can disrupt the traditional consumer goods industry by reducing waste and transportation costs.
CategoryEco
Replenishing Spray Bottles
The Squeasy Pouch Comes with a Refill to Make Another Cleaning Product
This trend presents opportunities for cleaning product manufacturers to develop sustainable packaging solutions and refill options.
