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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Organic Protection

Consumers gradually make the switch to chemical-free pesticides

Implications - As consumers move towards a chemical-free lifestyle, they slowly begin to replace time-tested products, such as pesticides, with natural alternatives. Though they're naturally formulated, these products often continue with aggressive branding and verbiage in order to better communicate their effectiveness.This progression speaks to role of branding in dispelling stereotypes and fears, as well as converting "non-believers."
Workshop Question - Design an exaggeratedly aggressive version of your brand's messaging. Do the same with exaggeratedly gentle messaging. Which seems more effective, and why?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 21 Examples:
27,900 Total Clicks
Date Range:
Mar 16 — Mar 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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