Consumers gradually make the switch to chemical-free pesticides
Implications - As consumers move towards a chemical-free lifestyle, they slowly begin to replace time-tested products, such as pesticides, with natural alternatives. Though they're naturally formulated, these products often continue with aggressive branding and verbiage in order to better communicate their effectiveness.This progression speaks to role of branding in dispelling stereotypes and fears, as well as converting "non-believers."
Workshop Question - Design an exaggeratedly aggressive version of your brand's messaging. Do the same with exaggeratedly gentle messaging. Which seems more effective, and why?
Trend Themes
1. Natural and Organic-based Products - As more consumers shift towards chemical-free lifestyles, natural and organic-based pesticides are gaining traction.
2. Clean and Food-grade Pesticides - Pesticides formulated with food-grade ingredients and those that leave little to no residue on produce are gaining popularity.
3. Concentrated Pesticides - Concentrated pesticides that are gentle enough for new plants and cuttings, yet powerful enough to eliminate insects, are in demand.
Industry Implications
1. Agriculture and Gardening - The agriculture and gardening industry can benefit from investing in natural and organic-based pesticides.
2. Food Production and Processing - The food production and processing industry can leverage clean and food-grade pesticides to boost consumer confidence in their products.
3. Household Cleaning and Insect Control - The household cleaning and insect control industry should consider concentrated pesticides that eliminate pests but leave beneficial insects unharmed.
