The UK-based 'Good Oil' is breaking into the oil market with their commitment to organic, pesticide-free hemp oil. They are hoping to reduce our use of other oils, with the more healthy hemp variety.
Plus, the company has a great name, so who wouldn't want to eat something that has the word 'good' in the title? Good Oil also offers a whole line of salad dressings and mayonnaise -- all made with hemp.
Implications - Consumers are growing increasingly more aware of environmental issues, resulting in more weight being placed on the importance of eco-friendly products. Businesses can attract new customers by creating alternative, organically produced products. The power of a simple, straight-forward product name is not to be underestimated, as buyers are attracted to honest and positive brand names.