Immersive Spectacle

Brands host elaborate holiday events with sensory-driven elements

Implications - As brands continue to center campaigns around innovative pop-up locations, many are emerging with sensory-driven holiday events designed to be more of a spectacle than an extension of traditional retail operations. Such festive brand stunts serve as pivotal brand touch points by compelling transformative sensations that resonate on an emotional level. This shift not only speaks to the push toward multi-sensory engagement in all experiences, but also highlights the importance of delivering unforeseen delights in exceeding consumer expectations.

Workshop Question - Beyond traditional methods, how can your brand increase its presence during holidays and special occasions?
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
82,808 Total Clicks
Nov 17 - Nov 18
This Quarter and Warm
Featured Examples
Interactive Snow Globe Displays - The Outnet.com and Refinery29 Created a Snow Globe-Themed Pop-Up
SCORE 5.8
Warm 793 Clicks Pub: Dec 9, 17
Interactive Snow Globe Displays
The Outnet.com and Refinery29 Created a Snow Globe-Themed Pop-Up
For the holiday season this year, The Outnet.com and Refinery29 came together to create an interactive pop-up set inside of a human-sized snow globe display. For 10 days only, ‘All Decked Out&... [More]
Theatrical Holiday Windows - Saks Fifth Avenue's 'Theater of Dreams' Embraces Digital Storytelling
SCORE 6.3
This Quarter and Warm 507 Clicks Pub: Nov 6, 18
Theatrical Holiday Windows
Saks Fifth Avenue's 'Theater of Dreams' Embraces Digital Storytelling
For this year’s holiday season, Saks Fifth Avenue will be unveiling a 10-storey holiday window that will captivate people on the streets of New York City with dazzling lights. The special... [More]
Scent-Diffusing Holiday Trees - Tiffany & Co. and Coty Set Up a Towering Scented Christmas Tree
SCORE 7.8
This Quarter and Hot 488 Clicks Pub: Nov 19, 18
Scent-Diffusing Holiday Trees
Tiffany & Co. and Coty Set Up a Towering Scented Christmas Tree
For many people, the scent of a natural evergreen tree triggers many fond memories of holiday seasons past and this year for Christmas, Tiffany & Co. collaborated with fragrance and beauty... [More]
Rock-Themed Holiday Shops - Selfridges Launched a Retail Christmas Shop 145 Days Before the Holiday
SCORE 5.4
This Year and Warm 780 Clicks Pub: Aug 3, 18
Rock-Themed Holiday Shops
Selfridges Launched a Retail Christmas Shop 145 Days Before the Holiday
Just days into the month of August, Selfridges has launched its retail Christmas Shop, along with a fun theme for the 2018 holiday season called ‘Selfridges Rocks Christmas.’... [More]
Charitable VR Christmas Pop-Ups - Marks and Spencer Created an Immersive Experience with a Shelter
SCORE 5.1
Warm 1,468 Clicks Pub: Nov 25, 17
Charitable VR Christmas Pop-Ups
Marks and Spencer Created an Immersive Experience with a Shelter
For the holidays this year, British multinational retailer Marks and Spencer teamed up with housing and homelessness charity Shelter to create an immersive Christmas pop-up. Under the protection... [More]
Multi-Sensory Holiday Markets - Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
SCORE 6.3
This Quarter and Warm 240 Clicks Pub: Nov 26, 18
Multi-Sensory Holiday Markets
Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
Knowing that Millennial consumers respond well to experiential marketing, fragrance brand Paco Rabanne is creating a holiday market in the UK this season. The fragrance-focused market from the Puig-... [More]
Quantcast