Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seasoned
Libation
The switch to savory continues with concerns around sugar.
1.7
Trend score
Trend
What is the Seasoned Libation trend?
Seasoned Libation: As consumers become more conscious of their sugar intake, they turn to herb-infused beverages that add a savory twist to traditionally sweet refreshments. The addition of herbs, such as basil, both adds complexity to a beverage, as well as suggests lower sugar content to better complement the herb taste. Sugar has become so much of an "enemy" to health, it's altered the palettes of the modern consumer, suggesting that the health movement has propelled consumers to become more experimental and diverse in their consumption.
Trend themes
Themes within the Seasoned Libation trend
Three behaviours holding the trend together01
Herbal Infused Beverages
The use of herbs in cocktails and beverages add complexity, unique flavor profiles, and suggests lower sugar content.
02
Seasonal Fruits in Cocktails
The use of seasonal fruits adds unique flavor profiles that are appealing to consumers.
03
Food and Beverage Hybrids
The rise of food and beverage hybrids is resulting in new and unique flavor pairings in beverages that are appealing to consumers.
Industry implications
What the Seasoned Libation trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The Beverage Industry should explore unique herb-flavored cocktail blends and infusions to provide additional flavor add to traditional drinks, providing unique alternatives with lower sugar content.
For
Restaurant Industry
The Restaurant Industry can create cocktails and non-alcoholic beverages using seasonal fruits to create unique and refreshing drink options.
For
Food Industry
The Food Industry can leverage the rise of food and beverage hybrids, creating new flavors. The use of fresh herbs provides opportunities to experiment with savory and sweet flavor profiles.
Workshop question
How has an "enemy" to your industry forced you to pivot?
Trend signals
Trend signals for Seasoned Libation
Trend score 1.7 out of 10, from popularity 22%, activity 20%, freshness 8%.
Popularity22%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seasoned Libation trend
6 featured examples from Jul 20, 2015 to Mar 2, 2016CategoryLifestyle
Basil Iced Coffee Beverages
This Unique Iced Coffee Flavor is Enhanced with a Fresh Herb
Food and beverage industries must embrace unique flavor pairings and cross-category crossovers as a way to stand out in a crowded marketplace.
CategoryLifestyle
Leafy Kumquat Cocktails
This Refreshing Drink is a Spin on the Classic Whiskey Sour
Restaurants and bars can explore incorporating citrus cocktails and herbal mixology into their menus to attract customers seeking unique and refreshing drink options.
CategoryLifestyle
Basil Strawberry Daiquiris
This Summery Cocktail is a Flavorful Option for a Homemade Happy Hour
Incorporating seasonal ingredients and experimenting with new flavor combinations in cocktails can help alcoholic beverage companies stand out in a crowded market, driving sales a…
CategoryLifestyle
Peach Tomato Basil Cocktails
This is the Perfect Gin and Tonic to Beat the Summer Heat With
Innovating the cocktail industry with unique recipes and flavors.
CategoryLifestyle
Basil-Infused Bellinis
These Peach Bellini Cocktails are Infused With Springs of Fresh Basil
The beverage industry can explore the trend of using fresh herbs and real fruit to create unique and flavorful drink options.
CategoryLifestyle
Herbal Antioxidant Martinis
This Pomegranate Beverage is Accented with Earthy Springs of Rosemary
As the demand for craft cocktails grows, bars and restaurants can capitalize on incorporating herbal infusions and seasonally-relevant ingredients to create innovative drinks.
