Category
Lifestyle
Assisted Choices
Trend cluster
Category
Roastery
Cafe
Coffee producers create charismatic hybrid roaster-cafes.
5.1
Trend score
Trend
What is the Roastery Cafe trend?
Roastery Cafe: As the locavore movement continues to influence all manner of consumer spending, many independent coffee roasters are introducing cafe concepts that include on-site roasting facilities. While many consumers interested in ethical consumption have the desire to support local, limitations related to climate make the local roasting of directly sourced beans the only real sustainable option. Highlighting the evolving relationship between consumers and the businesses they patronize, this shift also emphasizes a desire to support ethical labor practices.
Trend themes
Themes within the Roastery Cafe trend
Three behaviours holding the trend together01
Local Coffee Roasting
Independent coffee roasters introducing cafe concepts that include on-site roasting facilities to support ethical labor practices and appeal to consumers interested in ethical consumption.
02
Experiential Coffee Bars
Coffee shops providing consumers with an interactive experience that provides in-depth knowledge on the coffee-making process from harvesting to drinking, along with the use of beacons to guide and enhance this experience.
03
Open-Concept Coffee Shops
Unique cafe layouts that promote and elevate coffee, encourage patron interaction with master roasters and host regular coffee education courses for the community.
Industry implications
What the Roastery Cafe trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can leverage local coffee roasting trends that include on-site roasting facilities and ethical labor practices to offer customers a unique experience.
For
Marketing Industry
The marketing industry can leverage experiential coffee bars to attract and engage customers in an immersive and multi-sensory way.
For
Food and Beverage Industry
The food and beverage industry can leverage open-concept coffee shops to promote products and services while providing customers with educational opportunities to enhance their coffee knowledge.
Workshop question
What relationship does your brand have with ethical labor practices? How can it be improved upon?
Trend signals
Trend signals for Roastery Cafe
Trend score 5.1 out of 10, from popularity 72%, activity 73%, freshness 8%.
Popularity72%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Roastery Cafe trend
5 featured examples from Mar 17, 2015 to Jan 13, 2017CategoryLifestyle
Open-Concept Coffee Shops
'Capriole Café' Features Roastery Equipment Out in the Open
Disruptive innovation opportunity: Transform coffee shops by adopting open-concept designs, elevating the coffee production process, and offering educational experiences for custo…
CategoryArt & Design
Artisanal Japanese Cafes
Tokyo's Sarutahiko Coffee Boasts Local Products and Home-Grown Goodies
The hospitality industry can take advantage of artisanal and rustic design trends to create unique and memorable guest experiences in hotels, restaurants and cafes.
CategoryTech
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
Incorporating interactive coffee journey experiences and mobile-guided apps to enhance branding and consumer engagement.
CategorySocial Good
Coffee-Roasting Churches
This Los Angeles Church Cafe is Non-Profit and Serves Up Quality Java
The food and beverage industry can adopt non-profit and pay-what-you-can models as a way to give back and attract socially conscious consumers.
CategoryBusiness
Small-Batch Coffee Roasters
Nylon Coffee Roasters Operate a Sustainable Coffee Bar in Singapore
The coffee shop industry can benefit from incorporating eco-friendly practices, focusing on the sustainability of coffee production, and building community engagement through thei…
