Empowered Strength

Athletic apparel brands launch fitness pop-ups designed for women

Implications - As athletic apparel brands try to woo a largely overlooked demographic, many are opening temporary athletic facilities specifically designed to encourage women to participate in sport. Serving as both an introduction to the brand's lifestyle vision and a means of cultivating an organic sense of community, such pop-up facilities act as a venue for a wide variety of brand events. This shift showcases the importance of brands initiating in-person interaction to empower individual consumers.
SCORE 8.3
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208,954 Total Clicks
Mar 15 - May 17
This Quarter and Hot
Featured Examples
Natural Gym Pop-Ups - Biofit is Launching the World's First "Biophyilic Indoor Gym"
SCORE 8.9
This Year and V. Hot 4,434 Clicks Pub: Dec 29, 16
Natural Gym Pop-Ups
Biofit is Launching the World's First "Biophyilic Indoor Gym"
Knowing that there are many people who will be kicking off the arrival of a new year with health and fitness goals, Biofit will be launching a natural gym pop-up for a limited time in early January.... [More]
Branded Pop-Up Training Facilities - The X by adidas is a Bold Running Experience in London
SCORE 7.7
Hot 19,417 Clicks Pub: Feb 22, 16
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
The X by adidas is an enormous one-of-a-kind training facility designed for women currently set up in London’s Victoria Park. Designed to get Londoners excited about the prospect of running,... [More]
Race-Ready Runners Pop-Ups - The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
SCORE 7
Warm 15,013 Clicks Pub: Jul 3, 15
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
In order to celebrate the Nike Womens London 10-kilometer race, the iconic sports brand has taken over several of the large metropolis’s outlets as well as launching a pop-up installation in... [More]
Floating Fitness Studios - The Nike Crystal Coliseum was a Pop-Up for Training Classes
SCORE 6.9
Warm 12,108 Clicks Pub: Jun 19, 15
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
The first Nike Women’s 15k Race in Toronto, Canada was a huge success, due in large part to the construction of the Nike Crystal Coliseum. This special fitness studio was essentially a... [More]
One-Day Athletic Festivals - Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
SCORE 8
This Quarter and Hot 498 Clicks Pub: May 11, 17
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
Later this summer, Lululemon Athletica will be bringing ‘Sweatlife the Festival’ to London, offering a variety of yoga and workout classes, health-focused foods, meditation sessions and... [More]
Female-Empowering Sport Events - The Nike Women's Race Series Takes Over 20 Cities Around the World
SCORE 2.8
Mild 3,021 Clicks Pub: Mar 4, 15
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
The Nike Women’s Race Series is part of a larger movement that will inspire women to be healthy and active this year. Encouraging community as much as fitness, it brings like-minded women... [More]
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