Category
Lifestyle
Assisted Choices
Trend cluster
Category
Empowered
Strength
Athletic apparel brands launch fitness pop-ups designed for women.
5.6
Trend score
Trend
What is the Empowered Strength trend?
Empowered Strength: As athletic apparel brands try to woo a largely overlooked demographic, many are opening temporary athletic facilities specifically designed to encourage women to participate in sport. Serving as both an introduction to the brand's lifestyle vision and a means of cultivating an organic sense of community, such pop-up facilities act as a venue for a wide variety of brand events. This shift showcases the importance of brands initiating in-person interaction to empower individual consumers.
Trend themes
Themes within the Empowered Strength trend
Three behaviours holding the trend together01
Women-Focused Athletic Pop-Ups
Athletic apparel brands are opening temporary athletic facilities specifically designed to encourage women to participate in sport, serving as a venue for a wide variety of brand events which empowers individual consumers.
02
Branded Floating Fitness Studios
Brands are creating floating fitness studios that act as a multi-faceted space with room for branded events, tapping into emerging trends in fitness experiences.
03
Natural Gym Pop-Ups
New natural gym pop-up and biophilic indoor gym settings are emerging and set to change the relationship between nature and exercise, including a focus on mental performance and well-being.
Industry implications
What the Empowered Strength trend means for industry
Where the trend changes the playbookFor
Fitness Industry
The fitness industry is focused on creating unique, immersive experiences, from branded pop-up facilities to one-day festivals, to meet the needs of health and fitness enthusiasts.
For
Retail Industry
The retail industry has seen a shift towards in-person interaction and branded pop-up facilities, showcasing the importance of engaging consumers in a way that empowers them and fosters community.
For
Architecture and Design Industry
Emerging natural gym pop-up and biophilic indoor gym settings demonstrate the opportunities for architecture and design industries to create immersive fitness experiences that promote physical and mental well-being.
Workshop question
How could your brand become a catalyst for community?
Trend signals
Trend signals for Empowered Strength
Trend score 5.6 out of 10, from popularity 80%, activity 79%, freshness 8%.
Popularity80%
Activity79%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Empowered Strength trend
6 featured examples from Mar 5, 2015 to May 11, 2017CategoryLifestyle
Natural Gym Pop-Ups
Biofit is Launching the World's First "Biophyilic Indoor Gym"
The fitness industry can incorporate natural elements such as live plants and vegetation into gym design, programming, and products for a unique and refreshing fitness experience.
CategoryLifestyle
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Sporting goods companies can take advantage of pop-up fitness spaces and branded events to promote their products and increase brand awareness.
CategoryLifestyle
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
Disruptive innovation opportunity: Integrate sustainable materials and advanced technologies into sports apparel for improved performance.
CategoryLifestyle
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
Fitness studios can explore the concept of floating fitness studios as an innovative way to differentiate themselves and offer a memorable workout experience.
CategoryLifestyle
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
One-day wellness festivals present a disruptive innovation opportunity for the fitness and wellness industry by providing attendees with a unique, immersive experience in a short…
CategoryLifestyle
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
Disruptive innovation opportunity: Introduce innovative technologies and equipment specifically tailored for women athletes.
