Although the majority of holiday ads are filled with festivity and cheer, Penny's supermarket Christmas ad addresses the fact that the season looks anything but bright for many families.
Penny, a discount supermarket chain based in Germany, launched 'The Path' to tell a two-minute story of a mother and her daughter through the eyes of Award-winning Viennese director Chiara. Over the course of a few minutes, the ad shows an artful, metaphorical look at the challenging path that must be taken to overcome the obstacles in a relationship.
Although the tone of the Christmas ad is quite somber, the slogan that accompanies the film is "Christmas. Time to reconcile." As such, Penny's campaign offers a real, heartfelt and emotional look at the realities of the holiday season for many consumers.
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