Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutrient
Cleanse
Cleansing products are updating with ingredients that feed the skin.
4.0
Trend score
Trend
What is the Nutrient Cleanse trend?
Nutrient Cleanse: As Korean beauty trends continue to enter the mainstream North American market, consumers are looking out for ingredients and formulas that hail from the East Asian territory. The benefits of additives such as seaweed extend far beyond diet, providing skin with essential vitamins, nutrients and hydration from direct skin-to-skin contact. This progression speaks not only to the influence of Asian beauty trends, but a newfound emphasis on "feeding" the skin in addition to purifying it. As self-care becomes paramount, consumers become more experimental with their purchasing decisions.
Trend themes
Themes within the Nutrient Cleanse trend
Three behaviours holding the trend together01
Asian Beauty Trends
Consumers are looking for ingredients and formulas that hail from East Asia to provide skin with essential vitamins, nutrients, and hydration, creating opportunities for the use of traditional ingredients in skincare.
02
All-Natural Ingredients
Harnn and Hush & Dotti use local and vegan ingredients in their skincare products, creating opportunities for sustainable, non-toxic, and creatively unconventional products that reflect a customer's values.
03
Beauty Supplements
Collagen drinks and nutrients supplement the skin, promoting overall health, healing, and a youthful appearance, creating opportunities for ingestible beauty supplements.
Industry implications
What the Nutrient Cleanse trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry can use traditional ingredients, natural sourcing, and new forms of ingestible beauty supplements to create innovative products.
For
Health and Wellness
The health and wellness industry can tap into ingestible beauty supplements that offer anti-inflammatory, anti-aging and tissue-renewing properties.
For
Sustainability and Ethics
The growing trend of sustainability and ethical consumerism presents opportunities for the use of locally sourced and vegan ingredients in skincare products.
Workshop question
Is your team adequately keeping track of trends in adjacent categories? What adjacent category would offer the greatest insight?
Trend signals
Trend signals for Nutrient Cleanse
Trend score 4.0 out of 10, from popularity 61%, activity 52%, freshness 8%.
Popularity61%
Activity52%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutrient Cleanse trend
4 featured examples from Jul 16, 2015 to Jan 27, 2016CategoryFashion
Symbolic Skincare Lines
This Pre-Treatment Cleansing Oil Honors Ancient Asian Beauty Secreats
The beauty industry can explore the incorporation of ancient Asian beauty secrets and naturopathy principles to innovate their skincare ranges.
CategoryFashion
Seaweed Facial Cleansers
Mermaid Scrubbers Act as a Natural Face Cleanser and Exfoliating Toner
The beauty and personal care industry has an opportunity to incorporate more natural and reusable products into their offerings.
CategoryLifestyle
Multivitamin Collagen Drinks
'COLLA-E' is Enriched with Seaweed and Passion Fruit Essence
Opportunity to expand product lines by incorporating paid high-end skincare dietary supplements in addition to topical products.
CategoryLifestyle
Bamboo Face Scrubs
Vegan Skincare Brand Hush & Dotti's 'Sugah Sand' is Made with Bamboo
The skincare industry can leverage the trend towards vegan and sustainable products by incorporating unconventional ingredients and offering customizable options.
