Cleansing products are updating with ingredients that feed the skin
Implications - As Korean beauty trends continue to enter the mainstream North American market, consumers are looking out for ingredients and formulas that hail from the East Asian territory. The benefits of additives such as seaweed extend far beyond diet, providing skin with essential vitamins, nutrients and hydration from direct skin-to-skin contact. This progression speaks not only to the influence of Asian beauty trends, but a newfound emphasis on "feeding" the skin in addition to purifying it. As self-care becomes paramount, consumers become more experimental with their purchasing decisions.
Workshop Question - Is your team adequately keeping track of trends in adjacent categories? What adjacent category would offer the greatest insight?
Trend Themes
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Asian Beauty Trends — Consumers are looking for ingredients and formulas that hail from East Asia to provide skin with essential vitamins, nutrients, and hydration, creating opportunities for the use of traditional ingredients in skincare.
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All-natural Ingredients — Harnn and Hush & Dotti use local and vegan ingredients in their skincare products, creating opportunities for sustainable, non-toxic, and creatively unconventional products that reflect a customer's values.
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Beauty Supplements — Collagen drinks and nutrients supplement the skin, promoting overall health, healing, and a youthful appearance, creating opportunities for ingestible beauty supplements.
Industry Implications
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Skincare — The skincare industry can use traditional ingredients, natural sourcing, and new forms of ingestible beauty supplements to create innovative products.
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Health and Wellness — The health and wellness industry can tap into ingestible beauty supplements that offer anti-inflammatory, anti-aging and tissue-renewing properties.
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Sustainability and Ethics — The growing trend of sustainability and ethical consumerism presents opportunities for the use of locally sourced and vegan ingredients in skincare products.
