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Hybrid Athletic

Athletic retailers offer more than clothing to target lifestyle-centric consumers

Implications - Realizing the multifaceted interests of consumers, athletic retailers are turning to added in-store features to cater to a particular lifestyle. Offering more than just clothing and equipment, brands have started to implement in-store fitness classes and wellness sessions to not only engage consumers, but also to help redefine the retail space as more of a destination space rather than point of purchase.

Workshop Question - Where do consumers go to access your offerings? If your primarily goal were to add value while they're there, how would it change?

SCORE 4.7

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Activity

Freshness

Megatrends

Patterns

6 Featured, 45 Examples: 264,592 Total Clicks

Date Range: Jul 15 - May 16

Trending: Warm

Consumer Insight Topics: Business Lifestyle Retail

Featured Examples

Sports Lab Interactive Retail - The New ASICS Flagship in Paris Offer High-Tech Customization

SCORE 6.4

Warm 11,587 Clicks Pub: Aug 21, 15

Sports Lab Interactive Retail

The New ASICS Flagship in Paris Offer High-Tech Customization

The recently debuted ASICS flagship in Paris is a high-tech experiential retail concept that features state of the art fitness equipment. The first showcase of the brand’s new retail concept,... [More]

Running Experience Retail Concepts - The adidas RunBase Store in Milan is an Immersive Concept

SCORE 5.8

Warm 5,791 Clicks Pub: Jul 2, 15

Running Experience Retail Concepts

The adidas RunBase Store in Milan is an Immersive Concept

The first adidas retail outpost designed by Milan-based DINN! Design, the adidas RunBase experience is an immersive shopping haven featuring state of the art workout equipment. Designed as a store... [More]

Hybrid Wellness Studios - ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes

SCORE 5

Warm 5,156 Clicks Pub: Feb 25, 16

Hybrid Wellness Studios

ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes

ETHOS is a new fitness boutique studio that’s based in London, UK. Indian philosophy, Sanskrit and biotechnology are three of the interests of the founders that come together in this space.... [More]

Yoga-CrossFit Workouts - Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles

SCORE 4.7

Average 2,278 Clicks Pub: May 6, 16

Yoga-CrossFit Workouts

Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles

Reebok Yoga Partner Tara Stiles worked in collaboration with the brand to create the vibrant Yoga Reebok Collection, but this is not her only area of expertise. Reebok challenged the NYC-based yogi... [More]

In-Store Workout Studios - This Athleta Activewear Shop Boasts a Workout Studio with Free Classes

SCORE 2.5

Mild 2,661 Clicks Pub: Nov 24, 15

In-Store Workout Studios

This Athleta Activewear Shop Boasts a Workout Studio with Free Classes

While an activewear shop is first and foremost thought of as a place to purchase apparel and accessories, the Athleta Flatiron also wants consumers to know that this location is a place where they... [More]

Athletic Bra Fittings - Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size

SCORE 3.4

Mild 863 Clicks Pub: Mar 3, 16

Athletic Bra Fittings

Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size

Female-centric fitness retailer Title Nine is enhancing the experience of shoppers with its in-store bra fittings—titled FitFests—that help visitors find their ideal undergarment size.... [More]