Consumers flock to charming hybrid cocktail bar cafes
Implications - As expectations around the consumer experience continue to expand, many hybrid cafe-cocktail bars have emerged to offer combined services and added value. Related to the contemporary role of local businesses as community hubs, such establishments entice consumers by creating a space that has something they desire at all points throughout the day. Additionally, this shift indicates a push toward hybridized businesses as consumption becomes more experience-driven.
Workshop Question - How can you bring two two different aspects of one industry together, to create an immersive experience for your consumer?
Trend Themes
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Hybridized Businesses — Businesses are combining services and creating hybridized experiences to entice consumers and offer added value.
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Experience-driven Consumption — Consumers are seeking out experiences rather than simply consuming, which is pushing businesses to re-imagine their offerings.
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Community Hubs — Local businesses are becoming community hubs, offering consumers a space that has something they desire at all points throughout the day.
Industry Implications
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Hospitality — The hospitality industry can create more hybridized experiences and focus on community building to provide added value to consumers.
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Retail — Retail businesses can focus on creating community spaces and hybridizing their services to provide more experiential shopping experiences.
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Food and Beverage — The food and beverage industry can create more intimate, open-kitchen eateries and focus on providing unique experiences rather than just food and drinks.
