Category
Autos
Racing Homage
Trend cluster
Category
In-Car
Service
Auto brands collaborate to offer instant, in-car services.
3.0
Trend score
Trend
What is the In-Car Service trend?
In-Car Service: As convenience culture continues to dominate, car services are adapting with instantaneous features for added efficiency. Teaming with up with unlikely services like food retailers and delivery brands, auto brands are allowing drivers to easily order, buy or request products from the convenience of their own car dashboard. These integrated features not only reflect the continuing use of technology in consumer lives, but also a need for services that can be accessed no matter where you may be, especially while on-the-go.
Trend themes
Themes within the In-Car Service trend
Three behaviours holding the trend together01
In-Car Services
Car services are integrating instantaneous features for added efficiency and teaming up with food retailers and delivery brands to allow consumers to easily order, buy or request products from their car dashboard.
02
On-Demand Services
On-demand apps are becoming extremely popular across a range of categories, including automotive, which offers apps for valet services, insurance plans, fuel deliveries, transportation and on-call mechanic services.
03
IoT Parcel Deliveries
IoT-enabled parcel delivery services like Smart Ready to Drop by Smart Automobile show how fitting vehicles with connectivity boxes enabling communication on 2G and 3G networks can facilitate expedient parcel deliveries directly to vehicles.
Industry implications
What the In-Car Service trend means for industry
Where the trend changes the playbookFor
Automotive
Auto brands seek out collaborations to offer in-car services and on-demand apps to provide drivers with access to various services and products from their dashboards.
For
On-Demand Services
Industries across the board are experiencing a surge in on-demand services, from delivery services to car mechanics to smart parcel deliveries.
For
E-commerce
Smart delivery services like Urb-It that offer delivery direct to car trunks have a limited shopping scope associated with the brand, but could broaden with more partnerships with other e-commerce platforms.
Workshop question
In what way can you provide a convenient service to your on-the-go consumers?
Trend signals
Trend signals for In-Car Service
Trend score 3.0 out of 10, from popularity 41%, activity 40%, freshness 8%.
Popularity41%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the In-Car Service trend
5 featured examples from Mar 3 to Oct 7, 2016CategoryAutos
Gasoline Delivery Apps
The 'Filld' App Circumvents Gas Stations for Drivers
The gasoline delivery industry has changed with the introduction of mobile apps and 24/7 scheduling innovation allowing businesses to expand their operations to meet customer dema…
CategoryAutos
Simplified Gas Delivery Services
The Gas-e Service Lets You Order Gas Refills From Your Smartphone
The transportation industry can benefit by offering mobile gas refill delivery services to their busy customers for increased convenience and satisfaction.
CategoryAutos
On-Call Mechanic Services
YourMechanic Brings the Repair Shop to a Driver's Home or Office
Disruptive innovation opportunity: Integrate technology to enable on-demand and cost-effective auto repair and maintenance services.
CategoryTech
IoT Parcel Deliveries
This Smart Box Program Delivers Parcels to Car Trunks Directly
The automotive industry can leverage the Smart Ready To Drop program to offer connected vehicle delivery services as an added value to customers.
CategoryAutos
In-Car Delivery Services
Urb-It Takes Your Online Shopping Straight to Your Car Within Two Hours
Automakers can capitalize on in-car delivery services to enhance customer experience and differentiate their vehicles in the market.
