Auto brands collaborate to offer instant, in-car services
Implications - As convenience culture continues to dominate, car services are adapting with instantaneous features for added efficiency. Teaming with up with unlikely services like food retailers and delivery brands, auto brands are allowing drivers to easily order, buy or request products from the convenience of their own car dashboard. These integrated features not only reflect the continuing use of technology in consumer lives, but also a need for services that can be accessed no matter where you may be, especially while on-the-go.
Workshop Question - In what way can you provide a convenient service to your on-the-go consumers?
Trend Themes
1. In-car Services - Car services are integrating instantaneous features for added efficiency and teaming up with food retailers and delivery brands to allow consumers to easily order, buy or request products from their car dashboard.
2. On-demand Services - On-demand apps are becoming extremely popular across a range of categories, including automotive, which offers apps for valet services, insurance plans, fuel deliveries, transportation and on-call mechanic services.
3. Iot Parcel Deliveries - IoT-enabled parcel delivery services like Smart Ready to Drop by Smart Automobile show how fitting vehicles with connectivity boxes enabling communication on 2G and 3G networks can facilitate expedient parcel deliveries directly to vehicles.
Industry Implications
1. Automotive - Auto brands seek out collaborations to offer in-car services and on-demand apps to provide drivers with access to various services and products from their dashboards.
2. On-demand Services - Industries across the board are experiencing a surge in on-demand services, from delivery services to car mechanics to smart parcel deliveries.
3. E-commerce - Smart delivery services like Urb-It that offer delivery direct to car trunks have a limited shopping scope associated with the brand, but could broaden with more partnerships with other e-commerce platforms.
