Skincare treatments turn to rare ingredients for added healing properties
Implications - Seeking to surprise and delight consumers, skincare brands are turning to exotic ingredients for not only intrigue, but added function as well. Using ingredients like crocodile oil and snake venom, which have natural healing properties, beauty brands are tackling issues like anti-aging and acne with solutions that incite a level of curiosity. This speaks to a demand for products that not only speak to health and wellness, but also provide an element of exclusivity as well.
Workshop Question - What areas of your business could benefit from added exoticism?
Trend Themes
1. Exotic Ingredients - Skincare brands are turning to exotic ingredients such as crocodile oil and snake venom, instigating a demand for exclusive products with natural healing properties and added intrigue.
2. Organic/natural Skincare - There is a growing trend in eco-friendly beauty products as seen in 'Journey,' 'Sabai Sabai Asian Skincare' and 'Healing Earth,' who all use natural, organic ingredients for their products.
3. Cleansing Rituals - Max Clinic's 'Royal Caviar Oil Foam' offers an alternative to two-step cleansing with other ingredients like royal jelly, honey and propolis, promising softer, cleaner skin.
Industry Implications
1. Beauty Industry - Exotic ingredients and organic/natural substances are making waves in the beauty industry, offering more natural, healthy alternatives to traditional skincare products.
2. Luxury Fragrance - Journey proves that there are consumers who will invest in a luxury, all-natural, eco-friendly fragrances and could inspire other fragrance companies to enter the market.
3. Animal Farming Industry - Kwena and other brands are repurposing once discarded byproducts of animal meat preparation, such as crocodile oil, to make products with unusual ingredients for natural healing properties.
