Consumers turn to high tech appliances to cut calories and boost nutrition
Implications - Providing consumers with an easy way to boost the benefits of their home-cooked meals, cooking appliances designed to help improve the nutritional integrity of dishes are gaining popularity. By emphasizing the health benefits of food cooked in the home, brands behind these products are able to capture the growing number of consumers who are taking their health and diet seriously.
Workshop Question - What relationship does your brand have with health?
Trend Themes
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Smart Nutritional Tracking — As people become more health-conscious, there is a growing demand for kitchen appliances that provide personalized, easy-to-use nutritional tracking, such as smart scales and nutrition programs.
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Healthy Cooking Alternatives — Consumers are looking for cooking appliances that provide alternatives to traditional oil-laden cooking methods, such as nutrient-preserving cookers, air fryers and other appliances that provide a balance of healthy and flavorful cooking.
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Convenient Meal Preparation — Consumers are looking for pressure and multi-cookers that can cook meals faster and more efficiently, while also providing slow-cooking and delayed timers to enable busy consumers to have freshly-cooked meals waiting when they arrive home.
Industry Implications
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Kitchen Appliance Manufacturing Industry — Manufacturing companies in the kitchen appliance industry can use new technology to develop innovative products that prioritize healthy cooking alternatives, smart nutritional tracking and convenience.
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Food Industry — The food industry can tap into the growing trend of health consciousness by partnering with kitchen appliance manufacturers to provide healthy, easily prepared food options for the home cook.
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Fitness and Wellness Industry — Fitness and wellness companies can use technology integration and partnerships with manufacturers to provide personalized nutritional tracking solutions that align with consumer values of health, wellness and convenient meal preparation.
