Category
Lifestyle
Assisted Choices
Trend cluster
Category
Automated
Nutrition
Consumers turn to high tech appliances to cut calories and boost nutrition.
4.3
Trend score
Trend
What is the Automated Nutrition trend?
Automated Nutrition: Providing consumers with an easy way to boost the benefits of their home-cooked meals, cooking appliances designed to help improve the nutritional integrity of dishes are gaining popularity. By emphasizing the health benefits of food cooked in the home, brands behind these products are able to capture the growing number of consumers who are taking their health and diet seriously.
Trend themes
Themes within the Automated Nutrition trend
Three behaviours holding the trend together01
Smart Nutritional Tracking
As people become more health-conscious, there is a growing demand for kitchen appliances that provide personalized, easy-to-use nutritional tracking, such as smart scales and nutrition programs.
02
Healthy Cooking Alternatives
Consumers are looking for cooking appliances that provide alternatives to traditional oil-laden cooking methods, such as nutrient-preserving cookers, air fryers and other appliances that provide a balance of healthy and flavorful cooking.
03
Convenient Meal Preparation
Consumers are looking for pressure and multi-cookers that can cook meals faster and more efficiently, while also providing slow-cooking and delayed timers to enable busy consumers to have freshly-cooked meals waiting when they arrive home.
Industry implications
What the Automated Nutrition trend means for industry
Where the trend changes the playbookFor
Kitchen Appliance Manufacturing Industry
Manufacturing companies in the kitchen appliance industry can use new technology to develop innovative products that prioritize healthy cooking alternatives, smart nutritional tracking and convenience.
For
Food Industry
The food industry can tap into the growing trend of health consciousness by partnering with kitchen appliance manufacturers to provide healthy, easily prepared food options for the home cook.
For
Fitness and Wellness Industry
Fitness and wellness companies can use technology integration and partnerships with manufacturers to provide personalized nutritional tracking solutions that align with consumer values of health, wellness and convenient meal preparation.
Workshop question
What relationship does your brand have with health?
Trend signals
Trend signals for Automated Nutrition
Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%.
Popularity65%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Automated Nutrition trend
4 featured examples from Oct 28, 2015 to Mar 10, 2016CategoryArt & Design
Conveniently Quick Meal Preparers
The REDMOND Pressure Multi Cooker Makes Meals Quickly and Easily
Home appliance manufacturers can introduce multi-function cookers with delayed timer features to create a differentiated product lineup.
CategoryArt & Design
Calorie-Cutting Cooking Appliances
The Rosewill Air Fryer Cooks Food with Just a Touch of Oil
Introducing air fryer appliances and low-calorie cooking alternatives can disrupt the home appliance industry.
CategoryArt & Design
Nutrient-Preserving Cookers
The Ivation Programmable Pressure Cooker Ensures High-Grade Meals
The Ivation Programmable Pressure Cooker presents an opportunity for the home appliance industry to integrate more multi-functional and health-conscious features in their products.
CategoryLifestyle
Portable Smart Scales
The Slate Nutrition Scale is Bluetooth-Enabled and Smartphone-Friendly
Opportunity for disruptive innovation in the health and wellness industry by incorporating portable smart scales that provide personalized nutritional information to support healt…
