Personal style evolves to take feelings into account
Implications - Growing up in an age of social media has encouraged Millennials to be more expressive, both through their online branding and their personal style. This tendency, combined with a desire for authenticity, has created a consumer who embraces imperfection and vulnerability. Emotional expression ultimately serves as the latest, most coveted form of authenticity, and one that can be capitalized by brands across industries.
Workshop Question - How can your brand humanize the way it is marketed or presented to the consumer, in order to create better connections and improve consumer engagement?
Trend Themes
1. Emotional Expression - Growing up in the social media age has made millennials more expressive and embracing of vulnerability and imperfection, driving brands across industries to capitalize on the latest form of authenticity: emotional expression.
2. Customization - As consumers increasingly demand unique and personalized clothing and products, brands are leveraging innovative technologies and programs to deliver customized and mood-based products to stay ahead in the competitive market.
3. Authenticity - Consumers are prioritizing brand authenticity more than ever, and brands are recognizing the need to go beyond traditional advertising to attract customers. Creating socially conscious and educational campaigns or initiatives that align with the brand values are some of the examples brands can use to establish authenticity.
Industry Implications
1. Fashion Industry - The fashion industry is thriving on emotional expression, self-deprecating fashion, and customization to stay ahead in an industry that is increasingly competitive.
2. Technology Industry - The technology industry is at the forefront of customization, offering innovative technologies and programs to provide customized and mood-based products to meet the increasing demands of consumers.
3. Marketing and Advertising Industry - As consumers demand authenticity from brands, the marketing and advertising industry is evolving from traditional advertising to creative campaigns and initiatives that align with brand values to establish authenticity.
5 Featured, 45 Examples:
256,765 Total Clicks
Date Range:
Aug 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
