Emotional Couture

Personal style evolves to take feelings into account

Implications - Growing up in an age of social media has encouraged Millennials to be more expressive, both through their online branding and their personal style. This tendency, combined with a desire for authenticity, has created a consumer who embraces imperfection and vulnerability. Emotional expression ultimately serves as the latest, most coveted form of authenticity, and one that can be capitalized by brands across industries.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
170,453 Total Clicks
Aug 15 - Mar 16
Warm
FashionHip Fashion
Featured Examples
Emotive Supermodel Candids - Lara Stone Stars in L'Express Style's Raw Photo Series
SCORE 7
Warm 5,732 Clicks Pub: Sep 8, 15
Emotive Supermodel Candids
Lara Stone Stars in L'Express Style's Raw Photo Series
When it comes to the season’s favored photography fad, celeb and supermodel candids are winning out over images that appear too posed or edited. Lara Stone is the latest star to show her more... [More]
Moody Heartthrob Covers - This Robert Pattinson Numero Homme Exclusive Highlights Edgy Menswear
SCORE 6.2
Warm 1,469 Clicks Pub: Feb 29, 16
Moody Heartthrob Covers
This Robert Pattinson Numero Homme Exclusive Highlights Edgy Menswear
This Robert Pattinson Numero Homme cover story is captured by Jean-Baptiste Mondino and adorns the publication’s latest issue. Following his famous role as Edward from the Twilight saga, the... [More]
Anti-Bullying Tees - This New Clothing Line Helps Raise Awareness About Bullying
SCORE 5.7
Warm 2,241 Clicks Pub: Aug 5, 15
Anti-Bullying Tees
This New Clothing Line Helps Raise Awareness About Bullying
Popular clothing brand ‘Mother’ recently teamed up with the ‘Kind Campaign’ to produce a line of t-shirts that helps to raise awareness about bullying. The Kind Campaign... [More]
Sardonic Book Bags - The 'Emotional Baggage' Tote from the School of Life is Tongue-in-Cheek
SCORE 4
Average 1,069 Clicks Pub: Aug 8, 15
Sardonic Book Bags
The 'Emotional Baggage' Tote from the School of Life is Tongue-in-Cheek
The darkly clever ‘Emotional Baggage’ tote bag from the School of Life is a tongue-in-cheek reference to what we’re all actually carrying around. The tote is available olive green... [More]
Emotion-Based Clothing - This Apparel Line Creates Custom Garments Based on a Customer's Mood
SCORE 2.8
Mild 1,267 Clicks Pub: Aug 13, 15
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
Abstract_ is now creating custom garments based on the specific mood and emotions of the customer. While fashion has always been an outlet for individuality, this company puts a whole new spin on... [More]
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