Acceptable Regift Guides

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This Infographic Helps Gage if it's Fair to Give a Gift Away

— December 27, 2015 — Marketing
Regifting is a taboo subject for some that wonder if the concept of giving away a thoughtful present someone has picked out is socially acceptable or not. To help consumers decide if it is in fact okay to regift a present, Refinery 29 shares the 'Should You Regift?' infographic flow chart to help simplify the process. Readers can take the quiz to see if the gift they want to re-give is worth it.

The 'Should You Regift?' infographic is a handy read during the holiday season when consumers are bound to get a present or two that they don't need. Rather than let it go to waste, it can easily be regifted. This quiz is set up like a flow chart asking specific questions to see if the gift is socially acceptable to give away.

Trend Themes

  1. Regifting Etiquette — Opportunities for innovative tools and services that can help consumers navigate the dos and don'ts of regifting.
  2. Sustainable Gifting — Opportunities for eco-friendly and sustainable gift options that can help reduce waste in gift-giving and encourage responsible consumption.
  3. Personalized Gifting — Opportunities for customizable gift options that can ensure that unwanted gifts are avoided and that the recipient will appreciate and use the gift giving process.

Industry Implications

  1. Retail — Online and physical retailers can innovate by offering customers unique gift giving services such as sustainable and personalized gift options and regifting etiquette guides.
  2. Technology — Opportunities for the development of innovative AI and machine learning algorithms that can help customers find sustainable and personalized gift options and provide guidance on regifting etiquette.
  3. Marketing — Opportunities for marketers to incorporate regifting etiquette and sustainable gift options to their campaigns in order to create brand awareness and promote responsible consumption becoming a part of their brand values and messaging.
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