Millennial consumers buck convention with hyper-casual garments
Implications - Fashion designers and brands are going beyond "athleisure" for an even more relaxed look. Practical but comfortable garments are the new frontier of loungewear, especially among the Millennial demographic, who are even more interested in pushing the boundaries of traditional fashion. Uninterested in the conventions and "rules" of style, Millennial consumers place greater emphasis on authenticity.
Workshop Question - Millennial consumers can be difficult to connect with as a brand. How is your brand leveraging authenticity to gain their trust?
Trend Themes
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Hyper-casual Loungewear — Fashion designers and brands are creating practical and comfortable garments for loungewear, especially among the Millennial demographic.
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Nostalgic Designs — Brands are incorporating nostalgic designs, such as adorable bear illustrations, to appeal to Millennial consumers.
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Travel-friendly and Sustainable Apparel — Brands are creating sustainable and anti-odor apparel for travel that also incorporates features like interior pockets to keep valuables safe.
Industry Implications
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Fashion and Apparel — Companies in the fashion and apparel industry can incorporate Hyper-Casual Loungewear and Nostalgic Designs to appeal to Millennial consumers who place greater emphasis on authenticity.
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Travel — Travel industry professionals can take inspiration from the Travel-Friendly and Sustainable Apparel trend to create comfortable and practical clothing for travelers.
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Textile and Manufacturing — The Sustainable Apparel trend presents an opportunity for companies in the textile and manufacturing industry to create eco-friendly fabrics and materials to appeal to the growing eco-conscious consumer market.
4 Featured, 36 Examples:
135,048 Total Clicks
Date Range:
Mar 16 — Jul 19
Trending:
Warm
Consumer Insight Topics:
