Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Maternity
Expectant moms turn to subscription services for an easier experience.
4.9
Trend score
Trend
What is the Curated Maternity trend?
Curated Maternity: Seeking to alleviate the stresses of pregnancy, women are turning to curated subscription services that provide everyday necessities. Offering kits that include everything from maternity clothing to nutritional goods and pre-delivery products, curated packages not only add a level of convenience, but they also speak to a need for products and services that specifically cater to very specific segments of life.
Trend themes
Themes within the Curated Maternity trend
Three behaviours holding the trend together01
Maternal Subscription Services
Subscription services that cater to moms and their babies are on the rise, providing a wide range of affordable and personalized products that meet their necessities
02
Tailored Maternity Kits
Subscription services that offer curated and personalized boxes to match a child's age, season, or pregnancy stage are becoming more popular and alleviate the stress of shopping for necessities
03
Comforting Pregnancy Products
Manufacturers are developing products designed to add comfort and alleviate pregnancy stress, ranging from teas specially formulated for pregnant women to organic and non-toxic maternity beauty products
Industry implications
What the Curated Maternity trend means for industry
Where the trend changes the playbookFor
Subscription Industry
The subscription industry is growing rapidly due to the convenience and personalization it offers, with a particular emphasis on maternal and baby products
For
Maternity Clothing Industry
The maternity clothing industry is expanding to include maternity beauty and personal care products
For
Organic Products Industry
The organic products industry is expanding to include more products specifically designed for expectant mothers and babies
Workshop question
Convenience is a huge factor for the modern consumer. How could you ease the shopping process by bundling your products or services into kits?
Trend signals
Trend signals for Curated Maternity
Trend score 4.9 out of 10, from popularity 76%, activity 63%, freshness 8%.
Popularity76%
Activity63%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Curated Maternity trend
11 featured examples from Feb 28, 2015 to Mar 28, 2018CategoryFashion
Maternity Beauty Brands
Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection
The launch of HATCH's 'Hatch Mama' collection presents a disruptive innovation opportunity for maternity fashion brands to expand their product offerings into beauty and personal…
CategoryLifestyle
Motherhood Subscription Boxes
'Mommy Mailbox' Curates a Monthly Assortment of Products for Mothers
The e-commerce industry can benefit from offering personalized subscription box services, allowing customers to conveniently discover and receive products tailored to their specif…
CategoryLife-Stages
Monthly Motherhood Care Packages
Ecocentric Mom Offers a Subscription Service for New Moms
Disruptive innovation opportunity: Develop an e-commerce platform focused on selling products and subscription services for new moms.
CategoryLifestyle
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
The personalized subscription services industry can explore opportunities to expand beyond beauty and fitness products and offer subscription kits specifically designed for differ…
CategoryLife-Stages
Stylish Maternity Subscriptions
Preggonista Boxes Supply Monthly Gifts for Pregnant Women
Integrating the fashion and beauty industry with maternity clothing and accessories presents an opportunity for disruptive innovation in the maternity fashion space.
CategoryLifestyle
Return-to-Work Food Subscriptions
Califia Farms and Raised Real are Helping Parents Feed Babies
Companies that offer subscription-based food delivery services can target parents who are looking for convenient and healthy options for their babies.
CategoryLifestyle
Maternal Subscription Services
'Mommy's Toolbox' Delivers Necessities for Mothers and Their Babies
Subscription service sector is beginning to cater to specific needs like mothers and their babies, opening up opportunity for disruptive innovation.
CategoryLifestyle
Comforting Pregnancy Teas
'Maternitea' Specializes in Making Maternity Tea for Expectant Mothers
Providing supportive products for expectant and new mothers.
CategoryLifestyle
Prenatal Subscription Box Services
The BINTO Subscription Provides Pre and Post-Natal Products
The e-commerce industry can tap into the trend of prenatal subscription box services to provide a convenient platform for pregnant and post-natal women to access personalized prod…
CategoryLife-Stages
Pregnancy Delivery Kits
The Push Pack is a Prepacked Hospital Bag for Expectant Mothers
The maternity and baby products industry can capitalize on the opportunity to offer prepacked hospital bags and post-delivery care kits for new mothers.
CategoryLife-Stages
Tailored Motherhood Kits
Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
The e-commerce industry can benefit from offering tailored subscription boxes to enhance customer experience and satisfaction.
