Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diverse
Wellness
Consumers search for diversity in nutritious snack options.
3.3
Trend score
Trend
What is the Diverse Wellness trend?
Diverse Wellness: As snacks continue to usurp sit-down meals, consumers are demanding better-for-you options that differ from the standard granola variety. Unconventional packaged snacks not only challenge what can and cannot be eaten on-the-go; they also showcase the fact that health has become a concern that consumers address while on the move. With snackification fast becoming the norm, especially among younger consumers, brands need to diversify their health offerings to stay competitive.
Trend themes
Themes within the Diverse Wellness trend
Three behaviours holding the trend together01
Diverse Snacking
Consumers are looking for more unconventional, nutritious snack options that address different dietary restrictions.
02
Plant-Based Snacks
Growing health consciousness offers opportunities for plant-based snack creators.
03
Portable Snacking
Consumers demand for on-the-go, pre-packaged snack options have prompted brands to come up with snack packs and pouches.
Industry implications
What the Diverse Wellness trend means for industry
Where the trend changes the playbookFor
Food & Beverage
This industry can create better-for-you snack options in more flavor variations.
For
Health & Wellness
Creators in this industry can take advantage of the demand for health foods to innovate and create snacks that cater to specific dietary needs.
For
Packaging
Companies in this industry can create innovative, eco-friendly packaging solutions for pre-packaged snacks.
Workshop question
What is the least convenient aspect of your industry and how can you resolve that for the modern consumer?
Trend signals
Trend signals for Diverse Wellness
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Diverse Wellness trend
5 featured examples from Jan 27, 2016 to Jan 23, 2017CategoryLifestyle
Paleo Protein Snacks
Primal Joy Offers Nutritious Snacks for Healthy Eating
The food and beverage industry can capitalize on the trend of healthy snacks for restricted diets by offering innovative and delicious Paleo-friendly options.
CategoryLifestyle
Three-In-One Dip Containers
Belies' Portable Snack Dip Provides a Small Sampling of Three Dips
Exploring innovative packaging solutions to accommodate single-serving snack containers for enhanced convenience and portability.
CategoryLifestyle
Green Olive Snack Packs
These Organic Olives Come in a Convenient Pouch for On-The-Go Snacking
Opportunity for organic food companies to capture the growing demand for healthy and convenient snack foods.
CategoryLifestyle
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
Disruptive innovation opportunity: Revolutionize the healthy snack food market by offering innovative, nutritious, and delicious options like citrus-infused broccoli snacks.
CategoryLifestyle
Vegan Meat Cups
The Vegan Snacks from Bedda are Light and Easy to Digest
With the growing popularity of plant-based foods among health-conscious consumers, the plant-based food industry is poised for significant growth.
