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Diverse Wellness

Consumers search for diversity in nutritious snack options

Implications - As snacks continue to usurp sit-down meals, consumers are demanding better-for-you options that differ from the standard granola variety. Unconventional packaged snacks not only challenge what can and cannot be eaten on-the-go; they also showcase the fact that health has become a concern that consumers address while on the move. With snackification fast becoming the norm, especially among younger consumers, brands need to diversify their health offerings to stay competitive.

Workshop Question - What is the least convenient aspect of your industry and how can you resolve that for the modern consumer?

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 43 Examples: 55,611 Total Clicks

Date Range: Jan 16 - Jan 17

Trending: Average

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Paleo Protein Snacks - Primal Joy Offers Nutritious Snacks for Healthy Eating

SCORE 5.8

Warm 2,226 Clicks Pub: Jan 23, 17

Paleo Protein Snacks

Primal Joy Offers Nutritious Snacks for Healthy Eating

The United Kingdom-based brand Primal Joy offers a variety of snacks that are ideal for people on restricted diets. The products were created specifically for people who do not consume gluten,... [More]

Three-In-One Dip Containers - Belies' Portable Snack Dip Provides a Small Sampling of Three Dips

SCORE 3.5

Mild 1,410 Clicks Pub: Feb 17, 16

Three-In-One Dip Containers

Belies' Portable Snack Dip Provides a Small Sampling of Three Dips

For the purposes of parties and other large gatherings, there are plenty of snack dip trays on the market that provide an assortment of dips in a single product container. However, Belies is a brand... [More]

Green Olive Snack Packs - These Organic Olives Come in a Convenient Pouch for On-The-Go Snacking

SCORE 2.9

Mild 919 Clicks Pub: Mar 1, 16

Green Olive Snack Packs

These Organic Olives Come in a Convenient Pouch for On-The-Go Snacking

‘Mediterranean Organic’ is selling a line of organic olives packaged in convenient snack-sized pouches. In recent years, consumers have begun demanding better-for-you snack foods that... [More]

Broccoli Citrus Snacks - These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor

SCORE 3.5

Mild 428 Clicks Pub: Jan 27, 16

Broccoli Citrus Snacks

These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor

The Asian Citrus flavor of Rhythm Superfoods’ Broccoli Bites provides the tang of citrus fruits with a hint of soy sauce, plus a lot of nutritional benefits. The healthy broccoli snacks are... [More]

Vegan Meat Cups - The Vegan Snacks from Bedda are Light and Easy to Digest

SCORE 2.6

Mild 718 Clicks Pub: Feb 19, 16

Vegan Meat Cups

The Vegan Snacks from Bedda are Light and Easy to Digest

A rise in health consciousness has opened up huge opportunities for plant-based food creators, especially those who specialize in vegan snacks. The Bedda ‘Vegan Fleischsalat’ is a... [More]