Consumers search for diversity in nutritious snack options
Implications - As snacks continue to usurp sit-down meals, consumers are demanding better-for-you options that differ from the standard granola variety. Unconventional packaged snacks not only challenge what can and cannot be eaten on-the-go; they also showcase the fact that health has become a concern that consumers address while on the move. With snackification fast becoming the norm, especially among younger consumers, brands need to diversify their health offerings to stay competitive.
Workshop Question - What is the least convenient aspect of your industry and how can you resolve that for the modern consumer?
Trend Themes
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Diverse Snacking — Consumers are looking for more unconventional, nutritious snack options that address different dietary restrictions.
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Plant-based Snacks — Growing health consciousness offers opportunities for plant-based snack creators.
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Portable Snacking — Consumers demand for on-the-go, pre-packaged snack options have prompted brands to come up with snack packs and pouches.
Industry Implications
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Food & Beverage — This industry can create better-for-you snack options in more flavor variations.
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Health & Wellness — Creators in this industry can take advantage of the demand for health foods to innovate and create snacks that cater to specific dietary needs.
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Packaging — Companies in this industry can create innovative, eco-friendly packaging solutions for pre-packaged snacks.
