Category
Lifestyle
Assisted Choices
Trend cluster
Category
Salted
Refreshment
Consumers turn to salty-sweet beverages for summer refreshment.
3.0
Trend score
Trend
What is the Salted Refreshment trend?
Salted Refreshment: With the ubiquity of flavor reversal, consumers have grown accustomed to unique tastes and combinations. The proliferation of savory-sweet continues with summery beverages that have been updated with often salty, sometimes savory flavor notes. This can be explained by both a desire to reduce sugar, as well as a need to subvert traditional offerings. To entice the modern consumer, consumption needs to be as dynamic and unexpected as possible.
Trend themes
Themes within the Salted Refreshment trend
Three behaviours holding the trend together01
Savory-Sweet Combinations
Growing consumer interest in unique and unexpected flavor combinations, especially in the form of summery salty-sweet beverages.
02
Health-Conscious Beverages
Desire for low-sugar and organically-infused drinks that provide added health benefits beyond hydration.
03
Alternative Hot Chocolate Products
Consumer demand for a new take on traditional cocoa products that are healthier and provide a unique drinking experience.
Industry implications
What the Salted Refreshment trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Companies can innovate their product lines with unique flavor combinations and health-conscious ingredients to meet changing consumer demands.
For
Food Industry
Restaurants and cafes can introduce new salty-sweet flavor combinations and alternative chocolate drinks to their menus for added customer appeal.
For
Fitness and Wellness Industry
Establishments that offer post-workout drinks and smoothies can incorporate drinks that are intended to replenish the body's sodium levels and promote other health benefits.
Workshop question
Thinking about the popularity of flavor reversal, what is one aspect of your product or service that could be redesigned from an unexpected approach?
Trend signals
Trend signals for Salted Refreshment
Trend score 3.0 out of 10, from popularity 42%, activity 41%, freshness 8%.
Popularity42%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Salted Refreshment trend
6 featured examples from Mar 1 to Nov 30, 2016CategoryLifestyle
Beet-Based Milkshakes
The 'Pink Milk' Beverage Combines Beets With Almond Milk
The beverage industry can explore the use of vegetable-based ingredients to create unique and healthier beverage options.
CategoryLifestyle
Authentic Drinking Chocolates
These Hot Chocolate Products are Infused With Different Flavors
Food manufacturers can explore using ancient preparation methods and unique ingredients to create healthier and more flavorful products
CategoryLifestyle
Sweet Sodium-Infused Drinks
The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium
Companies in the beverage industry can explore the usage of exotic ingredients to develop new and innovative products.
CategoryLifestyle
Salted Caramel Coffee Beverages
This New Java Monster Drink Adds a Salty Touch to Caramel
The coffee and energy drinks industry is an obvious choice for the development and introduction of new and unique products like Java Monster's Salted Caramel drink.
CategoryLifestyle
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
The growth of experimental flavors and the inclusion of sodium present an opportunity for beverage companies to expand their product lines.
CategoryLifestyle
Salted Lemon Beverages
Old Tea Hut's Salted Lemon Drink is Highly Refreshing
Opportunity to develop and produce a line of citrus-based beverages that offer unique taste experiences and provide health benefits through innovative ingredient combinations.
