Category
World
Layered Getaways
Trend cluster
Category
On-Demand
Concierge
Consumers turn to digital solutions in the hospitality sector.
3.2
Trend score
Trend
What is the On-Demand Concierge trend?
On-Demand Concierge: The share economy has given rise to a consumer culture that operates on an as-needed basis, leading to the emergence of many digital, on-demand services. In the hospitality industry, this has meant a proliferation of digital concierges in place of human representatives. This progression not only reveals that the average consumer has become more trusting of big data to deliver insightful, personal recommendations, but also that they favor service through the medium of their own personal devices.
Trend themes
Themes within the On-Demand Concierge trend
Three behaviours holding the trend together01
Digital On-Demand Concierge
Consumers are turning to digital, on-demand concierge services that use big data and personalized recommendations to create new hospitality experiences.
02
Membership Club Apps
Membership club apps are catering to urban Millennials, offering personalized event recommendations in real-time, and charging annual fees for exclusive access to these services.
03
Luxury Hotel Concierge Apps
Luxury hotels are creating mobile apps that let guests easily access and book events, dining options, and local hot spots directly from their smartphones, creating a more personalized experience.
Industry implications
What the On-Demand Concierge trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry is greatly impacted by consumers who trust big data and digital, on-demand concierge services to create a more personalized experience for travelers.
For
Travel
Travel platforms, rental sites, airlines, and hotels are using big data and personalized recommendations to offer a more tailored travel experience and streamline the booking process.
For
Mobile Technology
Mobile technology and smartphone apps have disrupted traditional hotel concierge services, creating a more convenient way for guests to access information about events, dining options, and local hot spots.
Workshop question
How receptive is your organization to integrating artificial intelligence into your primary product line?
Trend signals
Trend signals for On-Demand Concierge
Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%.
Popularity55%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-Demand Concierge trend
5 featured examples from Feb 23, 2016 to Jun 26, 2017CategoryTech
City Concierge Apps
This Membership Club App Helps Millennials Enjoy City Events and Offerings
Hospitality industries can benefit from membership club apps by partnering with them to offer exclusive deals and events for members, increasing brand loyalty and exposure.
CategoryTech
Big Data Travel Platforms
'Wayblazer' Uses IBM Watson as an Intelligent Concierge
Integration of big data and artificial intelligence technologies in the travel industry to offer personalized recommendations and improve customer satisfaction.
CategoryTech
On-Demand Concierge Apps
The Bellhop App Functions as a Personal Concierge
The Bellhop app presents disruptive innovation opportunities by integrating various travel services and providing a more convenient and streamlined experience for travelers.
CategoryTech
Luxury Hotel Concierge Apps
'Conrad Concierge' is a App for Hilton's Conrad Hotels & Resorts
Concierge apps can provide guests with a more personalized and efficient interactive experience while staying at hotels
CategoryWorld
Hospitality Concierge Smartphones
Momo is a Mobile Concierge for International Travellers
Companies in the travel and tourism industry can leverage personalized travel app solutions like Momo to enhance customer experiences and differentiate themselves from competitors.
