'Lighter' is the name of a new start-up that's aiming to provide healthy personalized meal plant to members who want to improve their eating habits. There are three tiers: an Exploring Membership that gives access to a personalized menu and grocery list, an Empowered Membership that also gives users the ability to save favorites, adjust servings and view the nutritional analysis for recipes. The highest level of membership is Elevated, which offers one-on-ones guidance from a Lighter expert.
The standard American diet (SAD) plays a critical role in levels of obesity, hypertension, heart disease and diabetes across the country. All meals on Lighter are plant-based, as it notes that "The science is clear; a plant-powered diet is the best way to heal our bodies and prevent disease."