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Local Map Apps

The Mapkin Location App Treats Users Like Natives of the Region

— September 19, 2015 — Tech
The Mapkin is a map app that treats its users as if they're natives to the region by providing directions like a local would. The app's innovative design ensures more accurate directions and speeder routes based off of crowdsourced knowledge rather than pulling from a standardized database.

The Mapkin platform is powered by fellow drivers that send in traffic tips, helpful landmark sightings and share advice on maneuvering through various neighbourhoods. This crowdsourced knowledge is used to provide travellers with more accurate directions that outsmart current traffic with more up-to-date directions making the app much more reliable to use for trips thanks to its local advice. The app also allows a voice guidance feature that points out visual cues as you drive so that you don't miss turns or specific places.
Trend Themes
1. Crowdsourced Directions - The Mapkin app uses crowdsourced knowledge to provide users with more accurate and up-to-date directions, disrupting traditional map databases.
2. Localized Guidance - Mapkin treats users like locals by offering directions and tips that are relevant to the specific region, creating a more personalized and immersive experience.
3. Visual Cue Navigation - The Mapkin app incorporates voice guidance and visual cues to ensure users don't miss turns or important landmarks during their travels.
Industry Implications
1. Navigation Technology - The Mapkin app disrupts the navigation technology industry by leveraging crowdsourced knowledge to improve the accuracy and reliability of directions.
2. Travel and Tourism - Mapkin's localized guidance approach presents a disruptive innovation opportunity for the travel and tourism industry to provide more immersive and personalized experiences to travelers.
3. App Development - The incorporation of visual cue navigation in the Mapkin app opens up opportunities for disruptive innovation in the app development industry, enhancing user experience and eliminating navigation errors.
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