London, UK is now home to the 'Library of Things,' which operates on the motto: "Why buy when you can borrow?" The social enterprise has taken up roots in West Norwood, a residential area of the city, making it easy for community members to borrow everything from DIY tools to camping gear. A membership to London's Library of Things is free and the items can be accessed for a small fee.
Some of the items that have been contributed to the Library of Things for P2P use come from brands like B&Q, Patagonia and Berghaus. As these companies recognize, a lending library provides a great opportunity for consumers to trial a product.
Several resource-sharing projects and services like this one are now in operation, making the most of the booming sharing economy for all parties involved.