Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

P2P Lending Libraries

London's 'Library of Things' is a P2P Lending Library for a Variety of Goods

— July 27, 2016 — Business
London, UK is now home to the 'Library of Things,' which operates on the motto: "Why buy when you can borrow?" The social enterprise has taken up roots in West Norwood, a residential area of the city, making it easy for community members to borrow everything from DIY tools to camping gear. A membership to London's Library of Things is free and the items can be accessed for a small fee.

Some of the items that have been contributed to the Library of Things for P2P use come from brands like B&Q, Patagonia and Berghaus. As these companies recognize, a lending library provides a great opportunity for consumers to trial a product.

Several resource-sharing projects and services like this one are now in operation, making the most of the booming sharing economy for all parties involved.
Trend Themes
1. P2P Lending Libraries - The rise of P2P lending libraries presents an opportunity for businesses to provide consumers with the chance to try their products before making a purchase.
2. Resource-sharing Projects - The growing popularity of resource-sharing projects opens doors for innovative businesses to participate in the sharing economy and cater to consumers seeking more sustainable and affordable options.
3. Booming Sharing Economy - The flourishing sharing economy creates disruptive innovation opportunities for businesses to tap into the market and offer flexible borrowing solutions for various goods and services.
Industry Implications
1. Retail - The retail industry can leverage P2P lending libraries to enhance customer experiences and increase sales by enabling customers to test products before purchasing them.
2. Outdoor Gear - The outdoor gear industry can capitalize on the growing trend of P2P lending libraries to promote their products as people can try out equipment and potentially become long-term customers.
3. Sharing Platforms - The sharing platform industry has an opportunity to create innovative platforms that facilitate the borrowing and lending of a wide range of goods, connecting users and expanding the sharing economy.
5.2
Score
Popularity
Activity
Freshness