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Beacon Infrastructure

Retailers incorporate beacon tech into in-store infrastructure

Implications - As proximity marketing becomes more widely integrated with brick-and-mortar retail, many brands are opting to invest in store infrastructure that has beacon systems built into it. Whether incorporated into shelving systems or as attachments to the product itself, the natural incorporation of beacons into retail design highlights the continued progression toward an entirely unobtrusive relationship between individuals and their gadgets. In addition to highlighting the forward-facing implications of the Internet of Things, this shift points to the prominent role of technology in delivering personalization in retail settings.
Workshop Question - What is one technology you're currently using? What would use of that technology look like in 5, 10, an 15 years?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 72 Examples:
365,345 Total Clicks
Date Range:
Jul 15 — Sep 16
Trending:
Warm

Featured Examples

Interactive Electronics Stores
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
Target has designed an interactive electronics store that will allow customers to test out different smart devices. The ‘Target Open House’ will not only focus on selling smart devices,... MORE
Beacon Retail Tags
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
The retail shopping experience is becoming increasingly focused on smartphone integration, which the Displaydata ‘Aura 29 BLE’ shelf label helps enhance. Capable of offering retailers... MORE
Interactive Smart Beacon Displays
Interactive Smart Beacon Displays
The Estimote Mirror Can Display Personalized Multimedia Content
Beacon technology company Estimote is launching an innovative new smart beacon system, dubbed Mirror, that is designed to make it possible to turn any old TV display into a high-tech smart beacon... MORE
Beacon Mall Apps
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
One of the biggest hurdles for retailers when it comes to beacon technology is having consumers install the appropriate app, but the ‘Skybird’ mall app takes a different approach.... MORE
Smartphone Coupon Campaigns
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
With a vast majority of consumers owning smartphones than ever, McDonald’s fast food restaurants took it upon themselves to make the in-store experience easier and more attune to this... MORE
play_circle_filled Furniture Shop Beacons
Furniture Shop Beacons
IKEA Austria is Using Beacons for In-Store Marketing
IKEA Austria is now using retail beacons for the purpose of pushing in-store marketing to consumers who have the IKEA FAMILY app downloaded and Bluetooth enabled. At its store in Graz, in-store... MORE
Paperless Retail Tags
Paperless Retail Tags
Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals
At this year’s NRF Big Show, Panasonic unveiled a new retail system that uses Bluetooth low-energy beacons for electronic shelf labels. The solution is being called Powershelf and beyond... MORE
Beacon-Embedded Mannequins
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... MORE
Location-Based Ads
Location-Based Ads
Microsoft Wraps Beacon-Enabled Advertising Around Its Retail Stores
Location-based ads are being taken to the next level by Microsoft. In an effort to continue to solidify its reinvention as well as merchant presence, the electronics and software company is reaching... MORE

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play_circle_filled Atmosphere-Sensing Beacons
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play_circle_filled Tablet-Powered Apparel Stores
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play_circle_filled Comforting Christmas Commercials
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play_circle_filled French Fry Short Films
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Beacon-Infused Soccer Stadiums
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IKEA Will Raise Money for Charity by Selling Plush Toys Designed by Kids
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Multimedia Retail Displays
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This Woolworths Shop has In-Store Video Walls and LED Displays
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A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
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Chromatic Wine Displays
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