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Beacon Infrastructure

Retailers incorporate beacon tech into in-store infrastructure

Implications - As proximity marketing becomes more widely integrated with brick-and-mortar retail, many brands are opting to invest in store infrastructure that has beacon systems built into it. Whether incorporated into shelving systems or as attachments to the product itself, the natural incorporation of beacons into retail design highlights the continued progression toward an entirely unobtrusive relationship between individuals and their gadgets. In addition to highlighting the forward-facing implications of the Internet of Things, this shift points to the prominent role of technology in delivering personalization in retail settings.

SCORE 5.2

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Activity

Freshness

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Patterns

6 Examples, 48 Related: 207,859 Total Clicks

Date Range: Feb 15 - Mar 16

Trending: Warm

Consumer Insight Topics: Art & Design Marketing Business Publicity Stunts Interactive Retail

Featured Examples

Interactive Electronics Stores - This New Target Store Will Focus Excessively on Smart Devices

SCORE 5.9

Warm 6,003 Clicks Pub: Jul 13, 15

Interactive Electronics Stores

This New Target Store Will Focus Excessively on Smart Devices

Target has designed an interactive electronics store that will allow customers to test out different smart devices. The ‘Target Open House’ will not only focus on selling smart devices,... [More]

Beacon Retail Tags - The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions

SCORE 5.6

Warm 893 Clicks Pub: Mar 8, 16

Beacon Retail Tags

The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions

The retail shopping experience is becoming increasingly focused on smartphone integration, which the Displaydata ‘Aura 29 BLE’ shelf label helps enhance. Capable of offering retailers... [More]

Beacon Mall Apps - The 'Skybird' Mall App Connects Retail Beacons Through a Singular App

SCORE 5.8

Warm 1,178 Clicks Pub: Mar 8, 16

Beacon Mall Apps

The 'Skybird' Mall App Connects Retail Beacons Through a Singular App

One of the biggest hurdles for retailers when it comes to beacon technology is having consumers install the appropriate app, but the ‘Skybird’ mall app takes a different approach.... [More]

Smartphone Coupon Campaigns - McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology

SCORE 5

Average 708 Clicks Pub: Jan 8, 16

Smartphone Coupon Campaigns

McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology

With a vast majority of consumers owning smartphones than ever, McDonald’s fast food restaurants took it upon themselves to make the in-store experience easier and more attune to this... [More]

Paperless Retail Tags - Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals

SCORE 3.6

Mild 1,850 Clicks Pub: Apr 7, 15

Paperless Retail Tags

Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals

At this year’s NRF Big Show, Panasonic unveiled a new retail system that uses Bluetooth low-energy beacons for electronic shelf labels. The solution is being called Powershelf and beyond... [More]

Beacon-Embedded Mannequins - The Westfield Ted Baker Store Introduces Location-Based Technology

SCORE 3.8

Mild 1,367 Clicks Pub: Feb 20, 15

Beacon-Embedded Mannequins

The Westfield Ted Baker Store Introduces Location-Based Technology

The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who... [More]