Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beacon
Infrastructure
Retailers incorporate beacon tech into in-store infrastructure.
4.6
Trend score
Trend
What is the Beacon Infrastructure trend?
Beacon Infrastructure: As proximity marketing becomes more widely integrated with brick-and-mortar retail, many brands are opting to invest in store infrastructure that has beacon systems built into it. Whether incorporated into shelving systems or as attachments to the product itself, the natural incorporation of beacons into retail design highlights the continued progression toward an entirely unobtrusive relationship between individuals and their gadgets. In addition to highlighting the forward-facing implications of the Internet of Things, this shift points to the prominent role of technology in delivering personalization in retail settings.
Trend themes
Themes within the Beacon Infrastructure trend
Three behaviours holding the trend together01
Proximity Marketing
As more companies invest in beacon technology for in-store marketing and communication, proximity marketing will continue to be a growing trend in the retail industry.
02
Paperless Technology
With the rise of environmentally conscious consumers and advances in technology, there is an opportunity for businesses to adopt paperless retail solutions, such as electronic shelf labels and mobile coupons.
03
Interactive Retail Spaces
Consumer demand for more engaging, interactive in-store experiences is leading to the development of smart stores and beacon-enabled displays that offer personalized and dynamic content.
Industry implications
What the Beacon Infrastructure trend means for industry
Where the trend changes the playbookFor
Retail
Beacon technology and proximity marketing are transforming the retail industry, providing new ways to engage with customers and drive sales.
For
Marketing
Proximity marketing and paperless technology are changing the marketing landscape, with new opportunities for targeted promotions and sustainable campaigns.
For
Technology
The development of interactive retail spaces and smart beacons is a reflection of the ongoing innovation in the technology industry, with new solutions to improve efficiency, engagement and personalization.
Workshop question
What is one technology you're currently using? What would use of that technology look like in 5, 10, an 15 years?
Trend signals
Trend signals for Beacon Infrastructure
Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%.
Popularity72%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Beacon Infrastructure trend
9 featured examples from Feb 20, 2015 to Sep 16, 2016CategoryMarketing
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
This industry can take advantage of the trend of interactive retail stores to create innovative and engaging experiences for customers that differentiate them from their competiti…
CategoryTech
Interactive Smart Beacon Displays
The Estimote Mirror Can Display Personalized Multimedia Content
The Mirror smart beacon system could revolutionize the retail industry by providing shoppers access to detailed pricing information and personalized offers.
CategoryTech
Beacon Retail Tags
The New Displaydata 'Aura 29 BLE' Shelf Label will Display Promotions
The retail industry can leverage the Displaydata 'Aura 29 BLE' shelf label to enhance the shopping experience and engage customers more effectively.
CategoryTech
Beacon Mall Apps
The 'Skybird' Mall App Connects Retail Beacons Through a Singular App
The retail industry can benefit from the disruptive innovation opportunity of implementing unified beacon apps, enhancing customer engagement and simplifying the shopping experien…
CategoryTech
Smartphone Coupon Campaigns
McDonald's Fast Food Restaurants in Georgia Trial Beacon Technology
Fast food chains like McDonald's can leverage beacon technology to offer personalized offers and increase customer loyalty.
CategoryTech
Furniture Shop Beacons
IKEA Austria is Using Beacons for In-Store Marketing
The retail industry can leverage beacons for targeted marketing and improved customer experiences.
CategoryBusiness
Paperless Retail Tags
Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals
Disruption opportunity in the retail industry by implementing electronic shelf labels and intelligent retail shelving solutions.
CategoryBusiness
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
The retail industry can leverage beacon technology and location-based push notifications to drive foot traffic, increase sales, and improve customer satisfaction.
CategoryBusiness
Location-Based Ads
Microsoft Wraps Beacon-Enabled Advertising Around Its Retail Stores
The use of location-based ads by Microsoft within its retail stores presents disruptive innovation opportunities in the retail industry, revolutionizing targeted advertising to be…
