While some retailers are focusing on their digital and in-store customers separately, GameStop is addressing both simultaneously to make the shopping experience more cohesive. Not to mention that GameStop hopes to entice digital shoppers out of their lairs and into the real world through the use of iBeacons, Wi-Fi and mobile applications. After all, there are some benefits to browsing in-store that cannot be fulfilled online and GameStop recognizes that.
Yet GameStop also recognizes what digital consumers appreciate: efficiency being the top priority. Through the integration of such technology, browsing become immediately purposeful, ensuring that customers have a similar experience in person as they would online. GameStop has been working with Microsoft, IBM and AT&T to improve their stores across Texas first.