'Delish' created these comically illustrative recipes that poke fun at the IKEA furniture-building instruction manuals. IKEA is known for creating great furniture paired with impossible guides that appear easy but that actually end up inducing anger and frustration within the builder.
In a comical play on the IKEA manuals, these illustrative recipes re-imagine the instructions and the outcome of holiday meals and baked goods.
In the spirit of Thanksgiving, Delish created an IKEA-like recipe guide for apple pie. The traditional dessert for a great Thanksgiving treat seems easy, but if IKEA walked each baker through the steps, the comic strip reveals that the end result is the baker chugging back a bottle of wine in front of a store-bought pie. While these comics are humorous, they also address the idea of imagery as recipes instead of written text.
Key Themes Behind This Trend
- Comical Recipe Guides
- Opportunity for brands to create humorous and visually engaging recipe guides similar to these comic strip recipes that play off of popular culture and poke fun at traditional recipe guides.
- Visual Recipe Content
- Potential for brands to create visual recipe content that uses illustrations or photographs instead of traditional text-heavy recipes to appeal to younger digital audiences.
- Humorous Brand Marketing
- Opportunity for brands to incorporate humor and satire in marketing campaigns to appeal to younger audiences who prefer engaging and entertaining content.
Where This Applies
- Food and Beverage
- Food and beverage brands can create humorous recipe content similar to these comic strip recipes to engage audiences and showcase their product in a unique way.
- Marketing and Advertising
- Marketing and advertising firms can incorporate humor and satire in campaigns to appeal to younger digital audiences who prefer entertaining and engaging content that aligns with their values.
- Publishing
- Publishers can create visually engaging recipe content that appeals to younger audiences and incorporates popular culture and humor similar to these comic strip recipes.
