While many marketers are looking at browser activity to send you targeted ads, this company is looking to exploit digital receipts and your proof of purchase to learn more about what promotions to send your way. FlexReceipts sends you targeted sales information based on your electronic receipt, and uses it as a way to engage you further.
The marketing startup collects customers' email addresses during the transaction and uses that along with any other gathered information to use your digital receipts as a way to inform you of further retail opportunities. Their algorithms enable them to provide custom targeted offers, product recommendations, surveys, item-level social media sharing as well as Pinterest integration. With branding in both headers and footers plus embedded video, they are pulling out all the stops.
What's Driving This Trend
- Targeted Marketing
- Using digital receipts to gather customer information and provide custom offers and recommendations.
- Data-driven Engagement
- Utilizing algorithms to analyze customer data from electronic receipts and engage customers with personalized marketing strategies.
- Social Media Integration
- Incorporating item-level social media sharing and Pinterest integration in digital receipts to enhance customer engagement and promotion.
Who This Affects Most
- Retail
- Retailers can leverage digital receipts as a marketing platform to deliver targeted promotions and engage customers.
- E-commerce
- E-commerce platforms can use digital receipts to gather customer data and provide personalized offers and recommendations.
- Marketing Technology
- Digital receipt engagement startups offer innovative solutions for marketers to leverage customer data and enhance engagement strategies.
