The IKEA coloring book is now available for those who have always wanted to decorate their own furniture. As adult coloring books continue to grow in popularity, it seems that brands are now looking for ways to get in on the action.
Rather than release a physical coloring book, IKEA has posted five printable pages to it's website. The pages feature a swath of their most popular products arranged in eye-catching designs. Detailing everything from kitchenware to light fixtures, the illustrations can be used for design inspiration or simply as a form of relaxation.
While the illustrations may seem like an unusual form of branding, the IKEA coloring book allows consumers to enjoy the brand's products in a more fun and personalized way.
Why This Trend Is Growing
- Adult Coloring Books
- Opportunity to create branded coloring books for other popular brands to engage consumers and promote brand awareness.
- Printable Content
- Opportunity for brands to provide printable content, such as coloring pages, as a way to interact with consumers and create a more personal connection.
- Product Personalization
- Opportunity for brands to offer customizable products or experiences, like coloring books, that allow consumers to engage creatively and make the brand their own.
Industries Being Reshaped
- Home Furnishings
- Opportunity for home furnishing brands to create coloring books featuring their own designs, engaging consumers and promoting their products.
- Publishing
- Opportunity for publishers to collaborate with brands to create branded coloring books, tapping into the growing adult coloring book trend.
- Marketing and Advertising
- Opportunity for marketing agencies to develop creative strategies and campaigns that leverage printable content, like coloring pages, to engage consumers and generate brand awareness.
