FC Barcelona has been the most successful soccer team in recent years, and it is now bidding to be one of the most successful when it comes to the realm of giving fans smart stadium experiences.
The team's Camp Nou stadium is already one of the most recognizable in the world, and it's now going to be one of the most high-tech. As part of a collaboration with the Smart Espai Barca initiative, the team is collaborating with SinergieLabs to use beacon technology to give fans a contextual experience using Estimote Beacons.
Beacons have been installed at the stadium entrance, while others are located around the stadium to offer special promotions to users based on their physical location. The app also allows attendees to purchase special items such as tickets for the Camp Nou museum tour.
This use of beacon technology will make going to the Camp Nou a truly smart stadium experience.