This hot plate from IKEA Taiwan beautifully deals with the phone at dinner distraction problem. The kitchen gadget requires at least one smartphone to be stored underneath for it to turn on. The idea is everyone around the table will place their mobile devices in the designated area so they can enjoy their meal -- and each other's company -- tech free. The hot plate holds a pot that won't properly heat up and cook the contents within (vegetables, soups, meats) with just one phone, so more will be needed.
The consumer experiment speaks to a larger concern in society that led to what some refer to as the 'digital detox' movement. The phone at dinner perfectly symbolizes the loss of human connection resulting from the influx of technology in our lives.
What Makes This Trend Stand Out
- Digital Detox Movement
- Incorporating this mindset into the development of products and services may be a disruptive opportunity for companies in various industries.
- Smartphone-dependent Devices
- Businesses in the kitchen gadget industry should consider developing products that require the use of a smartphone to cater to consumers' growing desire for convenience.
- Tech-free Dining
- There is room for disruption in the hospitality industry by creating innovative dining experiences that encourage customers to disconnect from their devices while enjoying their meals.
Sectors Adopting This
- Kitchen Gadget Industry
- This industry can benefit from incorporating smartphone-dependent features into their products to appeal to consumers' growing demand for convenience and connectedness.
- Hospitality Industry
- Innovative dining experiences that encourage patrons to put their devices away and engage with each other can be a disruptive opportunity for businesses in this space.
- Smartphone Manufacturer Industry
- Partnering with companies in other industries to develop smartphone-dependent products can be a way for manufacturers to expand their offerings and tap into new markets.
