Tim Rodgers, co-founder and creative partner at a creative technology company called +rehabstudio, has created adaptive storefront displays that aim to provide ease of interaction between technology and fashion. In today’s society, many people have adapted to the increasing amount of new technology that are being introduced to us every single day, from the Internet and smartphones to social media networking sites. These new technologies played an increasingly integral part to shaping and integrating our everyday lives.
The result, Rodgers has revolutionized the average store display with an interactive digital touchscreen display that integrates form and function. The new display is a great marketing scheme, as it provides opportunities to draw in new customers and clients, as well as inject a little fun and inspiration into the shopping experience as a whole.
Using Bluetooth Low Energy (BLE,) the system instantaneously reacts to the prospective buyer’s personal data, the display will then include shopping preferences and customary habits of the consumer. All of the information is obtained through the viewer’s smartphone. Despite being user friendly, it is also highly efficient as shoppers are able to peruse over selected personalized information, complete with a shopping cart and a tap-to-purchase button.