Category
Tech
Delegated Interfaces
Trend cluster
Category
Controlled
Communication
Consumers tackle email management with customized control settings.
2.6
Trend score
Trend
What is the Controlled Communication trend?
Controlled Communication: While an organized inbox is something many people aspire to achieve, managing that process of day-to-day communication can be challenging. Seeking to make the process a little bit easier, developers have created software and apps that offer a heightened element of control and customization. Prompting users to cut down on text, apply snooze settings and even sort through emails in a gamified manner, this approach not only makes organizing information more efficient, but it also adds a fun, experiential element to traditionally mundane processes.
Trend themes
Themes within the Controlled Communication trend
Three behaviours holding the trend together01
Gamification
Gamifying email sorting leads to more user engagement and time spent on the platform, providing opportunities for gamified elements in other industries.
02
Ephemeral Content
Ephemeral email content addresses consumer concerns about privacy and security, presenting disruptive innovation opportunities in communication services and software development.
03
Customization
Highly customizable email apps provide new opportunities for app development across industries catering to consumers that require personalized experiences.
Industry implications
What the Controlled Communication trend means for industry
Where the trend changes the playbookFor
Software Development
Email apps with gamified elements or customizable features can inspire software developers to add these elements to other applications they create outside of the email space.
For
Communication Services
Ephemeral email features can shape the development of future communication services and the research and development of privacy and security features.
For
Consumer Business
Opportunities for highly customizable apps or apps with gamified elements and features could lead to increased engagement and use by consumers of various business and services.
Workshop question
How could your brand better an existing product by developinh an extension or app.
Trend signals
Trend signals for Controlled Communication
Trend score 2.6 out of 10, from popularity 43%, activity 26%, freshness 8%.
Popularity43%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Controlled Communication trend
5 featured examples from Jan 29, 2015 to Mar 1, 2016CategoryTech
Gamified Email-Sorting Apps
The Geronimo App Notifies You When You Receive Emails From Real People
Developing mobile apps that gamify email sorting and implement gesture-controlled interfaces.
CategoryPop Culture
Ephemeral Email Extensions
This Chrome Plugin Offers Self-Destructing Email for Sensitive Content
Companies in the technology industry can integrate self-destructing email and encrypted messaging features into their platforms to provide enhanced security and privacy to their u…
CategoryTech
Concise Email Apps
The TL;DR Email App Ensures Messages Are Short and Sweet
The TL;DR app and similar email services present disruptive innovation opportunities for the email and communication industry to enhance user experience and efficiency.
CategoryTech
Customizable Email Apps
The Airmail App Gives Users Complete Control Over Their Email
The customizable email app trend presents opportunities for developers to create innovative email software with personalized features.
CategoryTech
Email Snooze Settings
Inbox by Gmail Lets You Come Back to Emails Later in the Week or on Weekends
The email services industry can capitalize on the trend of email snooze settings and scheduling features to differentiate their product offerings from competitors and attract new…
