Consumers tackle email management with customized control settings
Implications - While an organized inbox is something many people aspire to achieve, managing that process of day-to-day communication can be challenging. Seeking to make the process a little bit easier, developers have created software and apps that offer a heightened element of control and customization. Prompting users to cut down on text, apply snooze settings and even sort through emails in a gamified manner, this approach not only makes organizing information more efficient, but it also adds a fun, experiential element to traditionally mundane processes.
Workshop Question - How could your brand better an existing product by developinh an extension or app.
Trend Themes
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Gamification — Gamifying email sorting leads to more user engagement and time spent on the platform, providing opportunities for gamified elements in other industries.
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Ephemeral Content — Ephemeral email content addresses consumer concerns about privacy and security, presenting disruptive innovation opportunities in communication services and software development.
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Customization — Highly customizable email apps provide new opportunities for app development across industries catering to consumers that require personalized experiences.
Industry Implications
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Software Development — Email apps with gamified elements or customizable features can inspire software developers to add these elements to other applications they create outside of the email space.
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Communication Services — Ephemeral email features can shape the development of future communication services and the research and development of privacy and security features.
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Consumer Business — Opportunities for highly customizable apps or apps with gamified elements and features could lead to increased engagement and use by consumers of various business and services.
