SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,318 more

Transparent Health

Beverage brands opt for transparent packaging to showcase ingredients

Implications - No longer satisfied with ingredient labels or claims of health benefits, consumers are looking for greater visual affirmations when it comes to their health. Taking this into account, beverage brands are turning to transparent packaging designs to showcase ingredients. Allowing buyers to see the product they're purchasing in full, these products not only help brands communicate a more transparent image; they also signify a desire for simplified packaging designs.

Workshop Question - How can your brand create a greater sense of trust and authenticity in its relationship with consumers?

SCORE 7.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 52 Examples: 154,872 Total Clicks

Date Range: Jan 16 - Aug 18

Trending: This Year and Hot

Consumer Insight Topics: Marketing Lifestyle Health Drinking Branding

Featured Examples

SCORE 6.8

Warm 18,244 Clicks Pub: Jan 8, 16

Vibrantly Branded Juice Detoxes

DETOX3 is a Detoxifying Juice Brand Based in Barcelona

This juice detox program from Barcelona boasts an elegant packaging scheme that even slightly brightens up the thought of taking part. Designed by Marina Porte, the packaging for DETOX3 is comprised... [More]

Interactive Juice Cups - Backbone Branding Created a Playful Design Concept for To-Go Containers

SCORE 6.6

Warm 10,460 Clicks Pub: Mar 8, 16

Interactive Juice Cups

Backbone Branding Created a Playful Design Concept for To-Go Containers

While there are many designs for juice cups and bottles that are transparent in order to show off the vibrant colors of the beverage, Backbone Branding created a concept that make the act of... [More]

Unsweetened Sparkling Waters - These Refreshing Beverages Come in a Variety of Flavors

SCORE 7

Warm 4,925 Clicks Pub: Sep 20, 16

Unsweetened Sparkling Waters

These Refreshing Beverages Come in a Variety of Flavors

‘Seriously Unsweetened Sparkling Waters’ offer a refreshing flavored beverages without the many additives that others of their kind include. The bottles for these drinks were designed... [More]

Increased Product Visibility Bottles - The Recoaro Bio Soft Drinks Raise Sustainability Awareness

SCORE 8

This Year and Hot 1,601 Clicks Pub: Jun 21, 18

Increased Product Visibility Bottles

The Recoaro Bio Soft Drinks Raise Sustainability Awareness

The Recoaro Bio soft drinks have been rebranded with a new packaging design created by PET Engineering to help put a focus on sustainability, innovation and visibility. The bottles for the drinks... [More]

Informative All-Natural Juices - MOJU Juices List Accurately All the Ingredients Used in Each Bottle

SCORE 7

This Year and Warm 611 Clicks Pub: Aug 17, 18

Informative All-Natural Juices

MOJU Juices List Accurately All the Ingredients Used in Each Bottle

Heavily processed foods have quickly taken over the majority of our food products, but MOJU juices is hoping to reintroduce all-natural ingredients listed clearly on its labels. MOJU focuses... [More]

Transparent Clean-Label Syrups - ChocZero Honest Syrup is Made Without Sugar and Preservatives

SCORE 5.6

This Year and Warm 249 Clicks Pub: Jun 18, 18

Transparent Clean-Label Syrups

ChocZero Honest Syrup is Made Without Sugar and Preservatives

ChocZero’s Honest Syrup line sets itself apart by emphasizing exactly what has been included and excluded from its food product formulas. The syrup line includes a wide range of flavors like... [More]