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Transparent Health

Beverage brands opt for transparent packaging to showcase ingredients

Implications - No longer satisfied with ingredient labels or claims of health benefits, consumers are looking for greater visual affirmations when it comes to their health. Taking this into account, beverage brands are turning to transparent packaging designs to showcase ingredients. Allowing buyers to see the product they're purchasing in full, these products not only help brands communicate a more transparent image; they also signify a desire for simplified packaging designs.

SCORE 7.1

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Activity

Freshness

Megatrends

Patterns

6 Examples, 50 Related: 272,436 Total Clicks

Date Range: Aug 15 - Sep 16

Trending: This Year and Hot

Consumer Insight Topics: Marketing Lifestyle Health Drinking Branding

Featured Examples

SCORE 7.5

Warm 11,393 Clicks Pub: Jan 8, 16

Vibrantly Branded Juice Detoxes

DETOX3 is a Detoxifying Juice Brand Based in Barcelona

This juice detox program from Barcelona boasts an elegant packaging scheme that even slightly brightens up the thought of taking part. Designed by Marina Porte, the packaging for DETOX3 is comprised... [More]

Interactive Juice Cups - Backbone Branding Created a Playful Design Concept for To-Go Containers

SCORE 7.4

Warm 6,823 Clicks Pub: Mar 8, 16

Interactive Juice Cups

Backbone Branding Created a Playful Design Concept for To-Go Containers

While there are many designs for juice cups and bottles that are transparent in order to show off the vibrant colors of the beverage, Backbone Branding created a concept that make the act of... [More]

Unsweetened Sparkling Waters - These Refreshing Beverages Come in a Variety of Flavors

SCORE 8.1

This Year and Hot 4,109 Clicks Pub: Sep 20, 16

Unsweetened Sparkling Waters

These Refreshing Beverages Come in a Variety of Flavors

‘Seriously Unsweetened Sparkling Waters’ offer a refreshing flavored beverages without the many additives that others of their kind include. The bottles for these drinks were designed... [More]

Gluten-Free Vodka Branding - Method + Standard Vodka is an All-American Spirit Perfect for Cocktails

SCORE 5.8

Warm 1,793 Clicks Pub: Dec 21, 15

Gluten-Free Vodka Branding

Method + Standard Vodka is an All-American Spirit Perfect for Cocktails

Method + Standard Vodka is an American craft spirit made in small batches in North Carolina. Currently being produced in four flavors, Method + Standard Vodka boasts pristine branding that speaks to... [More]

Raw Juice Labratory Branding - ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging

SCORE 5.3

Warm 16,565 Clicks Pub: Aug 3, 15

Raw Juice Labratory Branding

ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging

Featuring unique symbols and a clean, san serif font, ELXR Juice Lab is able to distinguish itself as a cold-pressed juice bar that is a cut above the rest. Created by Jackson Wynne Branding Design... [More]

Functional Bottle Labels - This Easy-to-Carry Bottle Label Concept Features a Built-In Handle

SCORE 5.2

Warm 3,666 Clicks Pub: Nov 3, 15

Functional Bottle Labels

This Easy-to-Carry Bottle Label Concept Features a Built-In Handle

Belgrade, Serbia-based designer Snežana Jeremić has created the concept for an easy-to-carry bottle label that combines branding with functionality. The design concept for these ‘Moj Sokic&#... [More]