Beverage brands opt for transparent packaging to showcase ingredients
Implications - No longer satisfied with ingredient labels or claims of health benefits, consumers are looking for greater visual affirmations when it comes to their health. Taking this into account, beverage brands are turning to transparent packaging designs to showcase ingredients. Allowing buyers to see the product they're purchasing in full, these products not only help brands communicate a more transparent image; they also signify a desire for simplified packaging designs.
Workshop Question - How can your brand create a greater sense of trust and authenticity in its relationship with consumers?