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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,214 more

Transparent Health

Beverage brands opt for transparent packaging to showcase ingredients

Implications - No longer satisfied with ingredient labels or claims of health benefits, consumers are looking for greater visual affirmations when it comes to their health. Taking this into account, beverage brands are turning to transparent packaging designs to showcase ingredients. Allowing buyers to see the product they're purchasing in full, these products not only help brands communicate a more transparent image; they also signify a desire for simplified packaging designs.
Workshop Question - How can your brand create a greater sense of trust and authenticity in its relationship with consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
201,000 Total Clicks
Date Range:
Jan 16 — Aug 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Vibrantly Branded Juice Detoxes
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
This juice detox program from Barcelona boasts an elegant packaging scheme that even slightly brightens up the thought of taking part. Designed by Marina Porte, the packaging for DETOX3 is comprised... MORE
Interactive Juice Cups
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
While there are many designs for juice cups and bottles that are transparent in order to show off the vibrant colors of the beverage, Backbone Branding created a concept that make the act of... MORE
Unsweetened Sparkling Waters
Unsweetened Sparkling Waters
These Refreshing Beverages Come in a Variety of Flavors
‘Seriously Unsweetened Sparkling Waters’ offer a refreshing flavored beverages without the many additives that others of their kind include. The bottles for these drinks were designed... MORE
Increased Product Visibility Bottles
Increased Product Visibility Bottles
The Recoaro Bio Soft Drinks Raise Sustainability Awareness
The Recoaro Bio soft drinks have been rebranded with a new packaging design created by PET Engineering to help put a focus on sustainability, innovation and visibility. The bottles for the drinks... MORE
Informative All-Natural Juices
Informative All-Natural Juices
MOJU Juices List Accurately All the Ingredients Used in Each Bottle
Heavily processed foods have quickly taken over the majority of our food products, but MOJU juices is hoping to reintroduce all-natural ingredients listed clearly on its labels. MOJU focuses... MORE
Transparent Clean-Label Syrups
Transparent Clean-Label Syrups
ChocZero Honest Syrup is Made Without Sugar and Preservatives
ChocZero’s Honest Syrup line sets itself apart by emphasizing exactly what has been included and excluded from its food product formulas. The syrup line includes a wide range of flavors like... MORE
Free-From Prepackaged Breads
Free-From Prepackaged Breads
These New Arnold Organic Breads are Made with Healthy Ingredients
The new Arnold Organic Breads have been launched by the brand on a nationwide basis to offer consumers a new way to avoid certain ingredients and focus on the clean eating trend that has been... MORE

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