The soda market is reported to be experiencing decreases in popularity as consumers look to limit their intake of sugary drinks, which is seeing now options like The Berry Company Lightly Sparkling Drinks come about.
Coming in 'Goji' and 'Açaí' flavors, the drinks are made with not from concentrate drinks and infused with ingredients like guarana, Yerba maté, ginseng and green tea. This makes them a beneficial line of beverages to choose when looking for something that's satisfying in terms of both flavor and health.
The Berry Company Lightly Sparkling Drinks are free from added sugar, which will make them exempt from the impending sugar tax that will take effect in April in the UK of this year.
What Makes This Trend Stand Out
- Decrease in Soda Consumption
- Opportunity for companies to create healthier alternatives to traditional sodas.
- Rise in Demand for Functional Beverages
- Potential to develop beverages infused with beneficial ingredients like guarana, ginseng, and green tea.
- Sugar Tax Implications
- Chance to create beverages that are free from added sugar to avoid taxes and cater to health-conscious consumers.
Sectors Adopting This
- Beverage Industry
- Innovations can lead to the development of new and healthier drink options.
- Functional Drink Market
- Opportunity to tap into the growing market for functional beverages.
- Health Food and Beverage Industry
- Potential for expanding the range of healthy and sugar-free products in response to consumer demand.
