Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Custom
Collectible
Consumers turn to collectible items that offer personalized features.
3.2
Trend score
Trend
What is the Custom Collectible trend?
Custom Collectible: No longer satisfied with the typical off-the-shelf product, consumers are turning to custom, easy-to-alter toys that offer a greater sense of personalization. Redesigning action figures and building blocks with interchangeable elements and printed designs, brands are using elements of customization to not only add a personal touch, but also transform traditionally lifeless collectibles into products that are more engaging and immersive in nature.
Trend themes
Themes within the Custom Collectible trend
Three behaviours holding the trend together01
Customizable Collectibles
Consumers desire to own unique collectibles that can be customized and personalized to express their individuality.
02
User-generated content
Consumers are increasingly participating in the creative process of product design and customization, immersing them in the brand and increasing engagement.
03
Digital Fabrication
Advancements in 3D printing and other digital fabrication technologies are democratizing product design and manufacture, allowing for greater customization and personalization.
Industry implications
What the Custom Collectible trend means for industry
Where the trend changes the playbookFor
Manufacturing
Manufacturers can take advantage of digital fabrication technologies to offer customizable and precision-manufactured products.
For
Toy and Games
Toy and game companies can increase engagement and sales by offering customizable and interactive products.
For
E-commerce
E-commerce platforms can offer personalized product customization options, driving customer engagement and increasing sales.
Workshop question
To add value to your product, what is one way to offer personalization?
Trend signals
Trend signals for Custom Collectible
Trend score 3.2 out of 10, from popularity 46%, activity 43%, freshness 8%.
Popularity46%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Custom Collectible trend
6 featured examples from Dec 23, 2014 to Feb 22, 2017CategoryLife-Stages
Customized LEGO Figurines
Funky 3D Faces Enables Users to Create a Custom LEGO Minifig
The custom LEGO minifigs market created by Funky 3D Faces opens up disruptive innovation opportunities for toy manufacturing companies to offer customizable options in their produ…
CategoryLife-Stages
Customizable Toy Figurines
The Disney Princess Little Kingdom Royal Sparkle Collection is Petite
Disruptive innovation opportunity: Incorporating customizable features into toy manufacturing processes to offer unique and personalized products.
CategoryTech
3D-Printed Action Figures
This Company Turns Selfies into 3D-Printed Figurines
The 3D-printing industry has an opportunity to cater to a wide range of customers from healthcare to gaming enthusiasts and beyond, creating all sorts of custom-printed products.
CategoryLife-Stages
Custom Superheroine Toys
HeroMe Helps Kids Build Their Own Super Female Action Figures
The development of a customizable female superhero action figure line shows the potential growth in the toy industry for increased diversity and representation.
CategoryLife-Stages
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
The personalized building block kits trend presents a disruptive innovation opportunity for toy manufacturers to tap into the demand for customized play experiences and increase c…
CategoryLife-Stages
Customizable Superhero Sets
The DIY 6" Action Figure Kits Encourage Kids to Personalize Their Toys
The toy industry has the opportunity to disrupt the market by offering customizable superhero action figures that allow kids to personalize their toys.
