Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Prismatic
Merchandising
Awe-inspiring retail displays encourage consumers to browse.
5.0
Trend score
Trend
What is the Prismatic Merchandising trend?
Prismatic Merchandising: As retailers get creative in order to offer genuinely enticing retail concepts, many are opting for gradient merchandising schemes that create a mesmerizing experience for the shopper. Likely to encourage browsing, such merchandising efforts have the power to re-position individual product offerings as a small piece of a greater, collective whole. In addition to showcasing the interest in highly curated experiences, this shift also demonstrates the relationship between a brand's brick-and-mortar presence and consumer understanding of a brand's story.
Trend themes
Themes within the Prismatic Merchandising trend
Three behaviours holding the trend together01
Gradient Merchandising
With an emphasis on creating mesmerizing experiences for the shopper, gradient merchandising schemes have the power to re-position individual product offerings as a small piece of a greater, collective whole.
02
Exclusive Limited-Edition Theme
The futuristic design and limited quantities of stores like LACES shoe store work perfectly with an exclusive limited-edition theme to present sneakers as high-value art pieces.
03
Color-Coordinated Design
Stores like CORAZYs in Tokyo are using a color-coordinated system that makes shopping quick and easy, creating an experience similar to browsing a library in order to select a novel.
Industry implications
What the Prismatic Merchandising trend means for industry
Where the trend changes the playbookFor
Retail Design
Retailers can offer genuinely enticing retail concepts by incorporating gradient merchandising schemes, limited-edition themes, and color-coordinated design into their store displays.
For
Art Supply and Manufacturing
Concept shops like Pigment in Tokyo, and the Johnstons of Elgin flagship boutique in London are using upleveled retail experiences to educate consumers on traditional methods of production and thus inspire young artists to explore new possibilities.
For
Footwear Brands
Footwear brands can use the religious and spiritual connections between sneakerheads and their shoes to inspire innovative retail concepts.
Workshop question
If you were to create a display that features various products, how would you make it engage consumers?
Trend signals
Trend signals for Prismatic Merchandising
Trend score 5.0 out of 10, from popularity 70%, activity 71%, freshness 8%.
Popularity70%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Prismatic Merchandising trend
6 featured examples from Jun 27, 2015 to Mar 10, 2016CategoryArt & Design
Art Supply Laboratories
This New Art Supplies Store in Tokyo Seeks to Inspire Young Artists
Creating disruptive innovation opportunities by offering expert-level advice, workshops, and classes on traditional methods of production.
CategoryFashion
Gothic Footwear Boutiques
This Warsaw Store Boasts Church-Inspired Interior Architecture
Footwear retailers can use Gothic-inspired interior design and event-hosting spaces to attract customers looking for a unique, immersive shopping experience.
CategoryArt & Design
Color-Coordinated Design Stores
The CORAZYs Store in Tokyo is a Library of Decor Items
Home decor stores can utilize color-coordinated systems to showcase their products and make it easier for customers to find what they are looking for.
CategoryArt & Design
Gallery Sneaker Shops
LACES Show Store Only Sells Limited Edition Sneakers and Hats
Disruptive innovation opportunity: Reinvent the traditional fashion retail experience by incorporating elements of exclusivity, limited editions, and artistic presentation.
CategoryFashion
Cafe Beauty Boutiques
The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
The concept of minimalist shop designs in the 'Beauty Library' opens up opportunities for innovative retail design solutions that enhance the overall customer experience.
CategoryMarketing
Gradient Apparel Merchandising
The Elgin Flagship Store is Organized by Color and Texture
Fashion retailers can implement gradient merchandising and homely retail spaces to create differentiated experiences for their customers.
