Awe-inspiring retail displays encourage consumers to browse
Implications - As retailers get creative in order to offer genuinely enticing retail concepts, many are opting for gradient merchandising schemes that create a mesmerizing experience for the shopper. Likely to encourage browsing, such merchandising efforts have the power to re-position individual product offerings as a small piece of a greater, collective whole. In addition to showcasing the interest in highly curated experiences, this shift also demonstrates the relationship between a brand's brick-and-mortar presence and consumer understanding of a brand's story.
Workshop Question - If you were to create a display that features various products, how would you make it engage consumers?
Trend Themes
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Gradient Merchandising — With an emphasis on creating mesmerizing experiences for the shopper, gradient merchandising schemes have the power to re-position individual product offerings as a small piece of a greater, collective whole.
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Exclusive Limited-edition Theme — The futuristic design and limited quantities of stores like LACES shoe store work perfectly with an exclusive limited-edition theme to present sneakers as high-value art pieces.
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Color-coordinated Design — Stores like CORAZYs in Tokyo are using a color-coordinated system that makes shopping quick and easy, creating an experience similar to browsing a library in order to select a novel.
Industry Implications
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Retail Design — Retailers can offer genuinely enticing retail concepts by incorporating gradient merchandising schemes, limited-edition themes, and color-coordinated design into their store displays.
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Art Supply and Manufacturing — Concept shops like Pigment in Tokyo, and the Johnstons of Elgin flagship boutique in London are using upleveled retail experiences to educate consumers on traditional methods of production and thus inspire young artists to explore new possibilities.
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Footwear Brands — Footwear brands can use the religious and spiritual connections between sneakerheads and their shoes to inspire innovative retail concepts.
